Flavia Barbat | SpeakerHub

Personal Details

Bio

I believe in discovering quality thought leadership from around the world, aspiring to the creative levels of others, and opening strategies up to influences from unexpected places. As Editor-in-Chief of both Branding Magazine and Branding.News, my work promotes this element of surprise -- the wonderful work that can be seen across the globe from both new and seasoned professionals -- in various ways.

Branding Magazine caters to thought leaders across a range of experience levels and geographies, bringing exclusive long-form content to our readers. With a growing group of trusted writers and contributors, Branding Magazine is becoming the much-needed space for thought leadership in our industry, and has partnered with the likes of Cannes Lions and The Economist.

Branding.News -- similar, yet different -- is where visitors come to discover quality visual marketing. Here we highlight the most surprising -- sometimes quirky -- examples of branding that we discover around the world. We showcase noteworthy designers, awesome packaging, interactive content, great video production, and more.

I also dabble in consulting brands, agencies, and startups on their content, digital, and brand strategies -- spanning the areas of thought leadership, content marketing, editing, copywriting, creative strategy, and public relations. I work(ed) with the likes of SapientNitro, New York Festivals, Transform Awards (which I've judged for many years), the World Brand Congress, and many more.

Current position (3)

CEO | Branding & Editorial Marketing

Brandium, Inc.

Editor-in-Chief

Branding Magazine

Editor-in-Chief

Branding.News

Degrees (1)

Bachelor of Science with Honors (B.S. Hons) in Media, Culture, and Communication

New York University

2008 to 2012

Presentations

Presentations (8)

Every brand needs an editor-in-chief because — right now — your content platform sucks.

To maintain the quality and personality of a brand, the brand platform needs to be treated as one would a content platform. Content is not about quantity, it’s about quality. There are so many measurement tools that link to time spent reading, number of articles in a category, etc. — but too few people focus on quality.

You don’t know the power of brand experience until you know tea traditions.

A recollection of how Brandingmag used the rules of various tea traditions to transform our brand’s digital presence into a quality, in-venue experience. An honest presentation of the value of experience in the event space — including meaningful brand experiences, client interactions, internal workshops, and team building.

If you wish to succeed, then technology is not enough.

Data-driven and innovative was all fine and dandy — until now. Branding (the experience) is what will make a difference.

In content, giving a little will get you a lot more.

Focus on always presenting tactical recommendations, rather than generalized fluff. You receive more brand value and interest in your services if you give more of your strategy in clear and applicable ways... Forget the fear of saying too much; people won’t copy you, they’ll hire you.

Applying mindfulness to business and growth.

As an entrepreneur, your company does not define you; take your time when making strategic decisions. Young entrepreneurs should learn how to be patient and build brands of quality that will last. Don't become an entrepreneur just because everyone else is...

Personality is ownable.

How to humanize digital business transformation via the collective personalities of your top thought leaders.

In PR, less is more.

Here from the other end of your emails as an editor-in-chief divulges what’s wrong with today’s approach to PR and how those driving it can shift their tactics towards quality rather than quantity — something their supervisors should do, as well, if they plan on creating content marketing that works.

Automated publishing is your #1 passion killer.

Quality content may be one of today's most powerful sources of branding, but it falls short if it's not pitched or promoted the same way. Whether it be the automated creation of content or the automated posting of content already created, allowing "machines" to decide what is published -- what people see -- results in a counterproductive representation of who you are and what value you bring.

Past talks (4)

The First Experiential Workshop Merging Tea and Branding

Branding Over Tea

London, United Kingdom

December 31, 2016

Packaging & Purpose: Examining How Brand Purpose Can Affect the Relationship with Consumers

Food Matters Live

London, United Kingdom

December 31, 2015

Moderator for "Future-Proofing: Packaging for Millennials"

Food Matters Live

London, United Kingdom