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  1. Home
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  3. Loren Weisman
Loren Weisman's picture

Loren Weisman

Messaging and Optics Strategist
Fish Stewarding Group
Country or state 
United States (Texas)
Available to 
Global
City 
Abilene
Fee 
Languages 
English
Volunteer
Yes
Timezone 
America/Panama

Personal Details

Bio

Loren Weisman is a Messaging and Optics Strategist for the Fish Stewarding Group (FSG). Weisman keeps his focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends. This allows for the most authentically effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans. He has been a part of over 700 albums as a drummer and music producer.

Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields. Weisman got to see an array of the ins, outs, ups and downs of music, which he shared in "The Artists Guide to Success in the Music Business" and "Music Business for Dummies". Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones as continued a path leading him in the direction of leaving entertainment and becoming a strategist

Loren's speaking and talks focus on authentic and authoritative messaging strategies, marketing perceptions, audience optics and humble personalized engagement methods. Weisman is able to help authentically sound people seed their visions in good soil.

Current position (1)

Messaging and Optics Strategist

Fish Stewarding Group

Degrees (1)
Production
Berklee College of Music
1992 to 1993

Presentations

Presentations (1)
Branding an authentic book to maintain messaging endurance.

The focus of this talk is about:

Securing and stabilizing your brand and its messaging to allow for greater authority and protection while it is being built or rebuilt.

Securing and stabilizing the foundation of your brand, your messaging and strategy may allow for greater steps to be made at a faster pace, while amplifying awareness and reducing risk to your business, your investors, your products and yourselves.

By looking across the noise online that is filled with hearsay, assumptions, half truths and expired truths, following many of these directions, can end up doing more harm and disarm the power of a brand and its messaging.

Looking into a series of factors that range from the subjective to the objective messaging statements as well as the consideration of intention vs perception when it comes to how your audience is perceiving what you are sharing can help you hone the message.

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Books & Articles (2)

Music Business for Dummies
Wiley and Sons ,
2015
The Artists Guide to Success in the Music Business
Greenleaf Book Group ,
2013

Expertise (18)

Business
Skills & Trades
Entertainment & Art
Social & Political
Education
Communication Branding Messaging optics subjective vs objective Perception and Awareness Public Perception Audience Engagement Authentic Communication Authenticity corporate ethics and transparency execution and accountability Data Accountability
Recommendations
Why choose me? 

Down to earth talks, fun presentations and humorous lectures based in humility with authority.

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