Lesley Notton | SpeakerHub

Personal Details

Bio

Lesley Notton is a business coach specializing in organic marketing, lead generation, and Facebook groups. With over a decade of experience in sales, online teaching, and marketing, Lesley knows what it takes to create a loyal audience of ready-to-buy clients and convert them into paying customers quickly.

Lesley's mission is to empower female coaches and course creators to build businesses they love waking up to every day, while making a great income. She believes that both marketing and mindset play an equal part in the success of an online business and is certified in the Psychology of Success and NLP.

As a multi-passionate mom of two, Lesley is enthusiastic about helping others to break away from the norm and pursue their passions. She has been featured in top online platforms and loves collaborating with fellow entrepreneurs. Lesley regularly speaks in online summits and serves as a guest expert on podcasts, YouTube channels, Facebook groups, and paid coaching programs.

Although a bit of a self-confessed work-a-holic (is it really work when you love what you do?!), when she isn't working, Lesley enjoys spending time with her family & two dogs in the Shropshire countryside.

Current position (1)

Business Coach & Founder

The Marketing & Mindset Coach

Degrees (2)

NLP

Centre of Excellence

2022 to 2023

Psychology of Success

Centre of Excellence

2019 to 2020

Presentations

Presentations (3)

The Power of Organic Marketing: How to Build a Loyal Audience of Ready-to-Buy Clients

Topics Covered:

1- What is organic marketing and why is it important?
2- Understanding your target audience and their needs
3- Creating valuable content that resonates with your audience
4- Using social media to amplify your message and engage with your audience
5- Building and nurturing an email list for long-term relationship building
6- Leveraging search engine optimization (SEO) to increase visibility and traffic
7- Measuring your organic marketing efforts and adjusting your strategy as needed
8- Tips and best practices for success with organic marketing
9- Developing a content marketing strategy that aligns with your business goals and speaks to your audience's pain points, needs, and desires.
10- The future of organic marketing and how to stay ahead of the curve

From Idea to Execution: A Comprehensive Guide to Creating Content that Resonates with Your Audience

1- Defining your target audience and understanding their needs
2- Generating content ideas and building an editorial calendar
3- Identifying the right content format and channels for your audience
4- Crafting compelling headlines and opening hooks to capture attention
5- Writing with clarity, personality, and voice to engage your audience
6- Incorporating visuals and multimedia to enhance your content
7- Crafting compelling calls-to-action to drive engagement and conversions
8- Measuring your content performance and adjusting your strategy as needed
9- Tips and best practices for creating high-quality, effective content
10- Identifying and overcoming common content creation challenges, such as writer's block and burnout

Maximizing the Power of Facebook Groups for Massive Business Growth

Topics Covered:

1- Setting up & optimizing your Facebook group for maximum engagement and growth
2- Defining your group's purpose, tone, and guidelines to create a positive & productive community
3- Creating valuable content for your group that resonates with your audience & drives engagement
4- Using Facebook group insights to track member activity, identify trends, and optimize your strategy
5- Leveraging your Facebook group to build your email list, drive traffic to your website, and increase sales
6- Establishing yourself as a thought leader and expert in your industry by providing valuable content and engaging with your community
8- Collaborating with other businesses & thought leaders to expand your reach and network
9- Avoiding common Facebook group pitfalls, such as FB jail, negative comments, and moderating your group effectively
10- Keeping your group active & engaged by regularly posting and fostering discussion among members
11- Measuring the success of your Facebook group