Lauren Tucker

Dr. Lauren Tucker combines her extensive experience in DEI, data science, and relationship marketing to help clients build inclusive, positive employee relationships in a multicultural, transcultural, and global world.

Frustrated with the myopic and transactional approaches of legacy DEI and talent management programs, Dr. Tucker designed Do What Matters to put inclusion first by addressing the operational inefficiencies and broken communications that turn off great talent, especially women, people of color, LGBTQ+, and those with disabilities.

An entrepreneur with a history of leadership, research, practice and activism in race, ethnicity, and gender, Dr. Tucker is an honorary research fellow at the School of Mass Communication Research Center at the University of Wisconsin, where she received her doctorate. She has worked at some of the world’s most renowned advertising agencies, including Leo Burnett, Burrell Communications, and the Martin Agency and is also co-founder of Indivisible Chicago, a progressive political organization dedicated to making civic activism easy, accessible and impactful.