Kent Lewis | SpeakerHub

Personal Details

Bio

As a 6x entrepreneur, 10x agency professional and digital marketer since 1996, Lewis is currently Founder of pdxMindShare, a networking group and online career community. He speaks internationally, writes for industry publications like Inc. and SmartBrief and is regularly quoted in the media. Lewis was President and Founder of Anvil Media for 22 years, before selling his agency in 2022. He was also an adjunct professor at Portland State University for 20 years. Lewis was named a Top 40 Under 40, Marketer of the Year by AMA Oregon and a Top 100 Digital Marketing Influencer by BuzzSumo.

Lewis co-founded SEMpdx in 2006, where he was the initial President. He also co-founded SearchFest in 2005, which was absorbed by SEMpdx and later evolved into Engage Conference. He was a member of the Advisory Board for 15 years before returning to the Board to head up Strategic Partnerships. He moderated a future trends panel in January 2024, then lead a educational thought leadership workshop in February. He's now helping promote the annual Engage Conference (10.17/18) and Golf Scramble this summer.

Since 2007, Lewis has also been a member of Entrepreneurs Organization. As a tenured member of the EO Portland chapter, he was Membership Chair for five years as a board member and in 2014 was recognized at GLC in Athens Greece for Membership Recruitment Excellence. Lewis also organized the first annual Global Student Entrepreneur Awards (GSEA) for the Portland Chapter and has been featured in the global newsletter, Octane.

Current position (3)

Founder

Anvil Unlimited

Founder

pdxMindShare

President

SEMpdx

Degrees (1)

Marketing

Western Washington University

1990 to 1994

Presentations

Presentations (3)

How to Utilize Competitive Benchmarking to Inform Digital Marketing Strategy

As the old adage states: you don't have to outrun the bear to avoid being eaten, you just have to outrun the person next to you. In the world of business, the same rule applies. To win new customers, you don't have to be the best company on the planet (although it helps) you just need to be slightly better than your competition. One way to tilt the odds in your company's favor, is to benchmark your marketing (or any other aspect of your business) against your top competitors. This process doesn't have to be overly time-consuming or costly to be effective. In this session, Kent Lewis will outline a proven competitive benchmarking process, based on best practices.

Learning Objectives and Takeaways:
1. Understand the primary components of an effective competitive benchmarking plan
2. Determine which channels and tools are best to gain the best insights into your industry
3. Develop prioritized strategies and tactics to position your company for a leadership position in the marketplace

How to Increase Organic Search Rankings and Traffic via Thought Leadership Strategies

The discipline of public relations provides marketers a powerful tool, especially when it comes to building awareness, shaping perception and credibility. Far too often, however, the benefits of PR are not effectively leveraged for search engine optimization (SEO). With Google’s latest algorithmic focus on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), thought leadership activities like syndicating articles in industry publications, pitching the media, or even speaking at industry conferences are gaining influence and impact with Google rankings. In this session, Kent Lewis will outline effective thought leadership strategies and how they positively impact organic rankings, traffic and ultimately, revenue.

Learning Objectives and Takeaways:
1. How to leverage speaking opportunities to create valuable SEO assets
2. Why pitching the media as an industry expert can boost search engine rankings
3. When and where to syndicate articles via industry websites

How to Maximize Customer Experience and Profitability by Fostering A Culture of Caring

With the Great Resignation, Great Gloom and the general challenges of recruiting and retaining employees plaguing employers, creating a sticky corporate culture is more important than ever. Economic uncertainty has also created challenges with customer acquisition and retention. While conventional wisdom would indicate an equal investment in employee experience (EX) and customer experience (CX) would yield equal returns, research indicates otherwise. In this session, Kent Lewis will outline the relationship between EX and CX and how to invest effectively to maximize both customer and employee engagement and retention. This session will outline useful tools and strategies to develop a Culture of Caring that has proven to increase revenue and profitability.