Juan Gonzalez is a dynamic sales strategist, keynote speaker, and founder of The Power of Sales, a revolutionary training platform empowering new hires and seasoned professionals across all industries—starting with automotive. With over a decade of experience as a top-performing sales trainer for Fortune 500 companies and serving General Motors, Juan brings a real-world, high-energy approach to modern sales education.
He is the author of How to Master Auto Sales for New Hires and host of the TES Talks: Truly Epic Stories podcast, where he shares practical insights and unforgettable lessons from the field. Juan is known for delivering engaging, interactive talks that bridge the gap between product knowledge and people knowledge, helping audiences understand the true drivers of sales success in today’s AI-enhanced world.
Whether on stage or online, Juan’s mission is simple: to transform order-takers into deal-makers and empower every salesperson to become the catalyst of their own success.
