Johnny Sfeir has a successful career as an Customer Experience designer. He is an expert in taking service excellence to the Experience. A powerful and entertaining speaker who uses practical day-to-day examples to motivate, transform and engage his audience to understand how an organization can improve their customer's experience and make them the best ambassador of their brand.
With 22 years of experience in the hotel chain Meliá Hotels international, he worked in different continents, participated in openings of different brands as well as in the development of concepts and brands within the chain. He created and implemented the GEX (Guest Experience) concept, which today is part of his legacy and is still present in 350 hotels. He worked chef reception officer at the Peninsula Hotel in Hong Kong, a major reference in the hotel sector.
His experience also encompasses luxury retail, achieving major business transformations and immediate economic results. Results that he has taken to corporate companies in other sectors such as hotels, pharma, energy and retail worldwide.
Graduated from the University of Nice in business administration, master in marketing strategy at Cornell New York, Hotel Management at the University of Puerto Rico, certified as an international coach by John Maxwell, Andy Enriquez and Marshall Goldsmith. As a certified coach in D.I.S.C. leadership program and motivational map.
Johnny is founder and CEO of JSK MIND, CX ACADEMY and CEX Summit, author of several publications including his latest book Soul Creations.
Author of the interactive manual, "Become the Best YOU"
Author of "Wabi Sabi Simulation." Based on cultural diversity. More than 20,000 people participated in this dynamic, where he achieved a positive impact on people's personal and professional lives.
Creator of "Boost! Boost! The Idea Booster Game," based on leadership and effective communication, his success reached more than 100 organizations.
Author of The inner circle of the advisor. Based on the up-selling and cross-selling revolution. A clear wheel of how to understand the Customer Experience Journey focused on sales.
He also devotes much of his time to motivating young university students to be disruptive and understand the potential of a differentiating service at universities such as La Roche (Marbella), Notre Damme Indiana (USA), UNIBE University (Dominican Republic), USJ University (Lebanon), University of Nice (France).
