Blessed as a confident and natural speaker, Jim Stewart has appeared on several television shows such as The Panel, Sky News Switzer and A Current Affair. He is a prolific marketing speaker both here and overseas and has graced the stage at some of the largest digital marketing conferences including Retail Global and Pubcon. Jim is equally comfortable holding intimate round table workshops as he is hosting hundreds in large conference halls. Full of boundless energy, Jim injects passion and humour into each of his talks and his enthusiasm for digital marketing means his talks are informative and entertaining. Attendees of Jim’s talks take away years of industry insights, tried and trusted techniques, future trends, and digital marketing strategies that can be used to accelerate business growth. Jim also offers the opportunity to have personalised site audits conducted at the event that deliver invaluable insight into missed opportunities for your site and what you can do to increase traffic and revenue.
Jim is a proponent for the next evolution of Google marketing, one that places an emphasis on building your brand over the antiquated notion that building backlinks will increase business growth. Law 3 (Law of the Mind) of ‘The 22 Immutable Laws of Marketing’ states that, “It’s not important to be the first in the market but the first in the mind of consumers.” Jim believes that this notion is now a ranking factor in Google’s algorithm.
Google knows who is searching your brand, when they are searching and more importantly, why they are searching. A solid brand authority combined with an optimised website will increase your rankings, as Google will be confident in placing your brand before consumers due to a superior user experience.
