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  1. Home
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  3. Jerome Joseph, CSP, Global Speaking Fellow
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Jerome Joseph, CSP, Global Speaking Fellow

Chief Experience Officer
The Brand Theatre Worldwide
Country or state 
Singapore
Available to 
Global
Fee 
Languages 
English
Volunteer
Yes

Personal Details

Bio

Jerome Joseph's has experience as a CEO of a public listed brand agency and was recognised TOP30 Global Thought Leader on Branding in 2018. He is an award winning Brand & Customer Experience Strategist speaking and consulting on with Brand Strategy, Brand Engagement, Internal Branding and Customer Experience. He is the Author of 8 books on Branding. He has worked with over 1000 brands, in the past 22 years and in 33 countries. He is a global thought leader on Branding, Customer Experience and Internal Branding and besides consulting, speaks professionally through his keynotes and workshops.

Jerome is the best selling author of 8 books on Branding including the bestsellers: The Brand Playbook, The Brand Theatre; Staging Extraordinary Branded Customer Experiences Book & WorkBook, Turn Me On: A guide to Personal Branding Book & WorkBook & Internal Branding: Growing your Brand from Within.

• Awarded CSP (Certified Speaking Professional) designation which is held by the top 12% speakers in the world as a award for speaking expertise. One of the only 3 Singaporeans Speakers to hold this designation. As of 2012, there were approximately 450 CSP(s). That number represents approximately 12% of the membership of the National Speakers Association and less than 10% of the membership of the International Federation for Professional Speakers.

• Awarded CSPGlobal in 2015 as the 2nd Singaporean to earn this award and the 30th speaker to achieve this globally. This award is for speakers who have spoken across the Globe and demonstrates a high degree of speaking expertise and cultural awareness in global markets. As of the award, Jerome Joseph has spoken in 33 countries and counting.

Awarded PMC (Professional Management Consultant). This is a designation by SBACC (Singapore Business Advisors and Consultants Council) for practising management consultants who showcase & demonstrate high standards in consulting.

Current position (2)

Chief Experience Officer

The Brand Theatre Worldwide

Head Brand Coach

Global Brand Academy

Achievements (1)
TOP 30 GLOBAL BRAND GURU

In 2018, Jerome was recognised as a Top 30
Global Brand Guru and is the only Asian
based in Asia to make the list.

Degrees (3)
Doctorate in Business Administration (In progress)
S P Jain School of Global Management
2016
MA Strategic Brand Communication Management, Brand Communition/Strategy
University of South Australia
1996 to 1998
BA, Professional Communication Grade High Distinction
RMIT University
1993 to 1995

Presentations

Presentations (7)
Internal Branding: Growing your Brand from Within

This program focuses on helping organisations create Brand champions and how organisations can instill a branded culture that is aligned to their brand and people.

Turn Me On: Strategies to Build your Personal Brand

Learn how to stand out, make a difference, be memorable and deliver a worldclass brand through our proprietary 5D framework of Personal Branding strategies.

Experience Branding: Establish Deep Audience Connection Through Our Brand Experience Framework

Learn how to utilise consumer insights and our proprietary brand experience framework to create a deep and lasting connection between your brand and your audiences.

Lessons From The Legends: Asia: How Legendary Asian Brands Create Memorable Experiences

Dive deep into winning strategies from renowned Asian brands such as Samsung, Singapore Airlines, Hello Kitty etc and learn strategies they’ve used to impact their brand growth. Discover their unique challenges and solutions and apply these experiences to your own brands and businesses to help you as business lessons that you can use.
 
Synopsis
Asian markets are set to become the 5th largest economy by 2020. With a population of over 635 million and a collective GDP of over 2.5 trillion dollars, Asian markets are bursting with potential. Immerse yourself in the crazy rich world of Asian brands and analyse crucial, game-changing branding principles that will reshape and strengthen your business to greater heights.

The Brand Playbook: Game-Changing Strategies and Ideas to Win in the Marketplace

Based on the best selling “The Brand Playbook: 88 Game-Changing Strategies and Ideas to Win in the Marketplace”, experience the potency of game-changing strategies and ideas from the Brand Guy’s playbook.
 
Synopsis
Knowledge is power, and it’s the only thing that will give you an edge over your competition in the market. Learn key brand strategies from the best brands in the world, and apply this to forging your brand credibility and brand growth as you drive your business to win in the marketplace. In this fun and engaging program, learn to use branding as a strategic advantage to stand out and be memorable. Be challenged on how you can raise your game by applying these strategies & lessons to your brand. Are ready you to play?

Your Brand Legacy: What do you want to be remembered for?

Your brand must mean something - both to yourself and your audiences. Decades down the road, what do you want your brand to be remembered for?

Synopsis
Learn how to lay a powerful brand foundation that leads you to achieving your legacy. Know exactly where to make your mark in the marketplace and impact the lives of your audiences through your brand. Develop a mindset of courage and boldness in overcoming challenges; learn how to take your brand further than before with a long-term vision of building an everlasting brand legacy.

Branding 5.0: New Media, New Conversations, New Experiences

There are changes and huge disruptions in the marketplace that you cannot ignore. How can you understand this disruption, learn from it, and use this knowledge to impact your customers?
 
Synopsis

In an increasingly digital age, the need to capture attention is greater than ever. The customer journey has gone from traditional to digital and beyond. How can you speak to your audience and impact them the same way if the world keeps changing? Learn how to master new platforms on social media and apps to keep your brand on the radar. Learn how to carry out conversations in new ways, through new media. Learn that people want to be engaged in different ways and thus desire newer, more exciting experiences.

  • All (2)
  • Videos
  • Photos (1)
  • One sheet (1)
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Books & Articles (3)

Internal Branding: Growing you brand from within
The Brand Theatre,
2013
TURN ME ON: A GUIDE TO PERSONAL BRANDING
TBT,
2004
The Brand Playbook: 88 Game-Changing Strategies and Ideas to Win in the Marketplace
Global Brand Academy ,
2018

Expertise (15)

Media & Marketing
PR & Communications
Business
Brand Research Brand Development Brand Discovery Internal Brand Alignment Strategy Customer Experience Management Employee Engagement Asian Brands Brand Management Personal Branding Branding Strategy Brand Leadership

Awards & certifications (3)

Certified Speaking Professional
NSAA
2014
Certified Speaking Professional Global
Global Speakers Federation
2015
Practicing Management Consultant
Singapore Business Advisory Council
2008
Recommendations
Sandrine Provoost's picture
Sandrine
Provoost
Organizational Psychologist I Change Expert
Vertical Breakthrough PTE.LTD.
1 Audience
Show More
Why choose me? 

Jerome Joseph: CEO of a listed agency, best-selling author of 8 books & recognised TOP30 Brand Guru

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