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  1. Home
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  3. Hugh Lawson
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Hugh Lawson

CAS
Principal
Lawson Leadership Advisory Ltd.
Country or state 
Canada (Ontario)
Available to 
Global
City 
Toronto
Fee 
Languages 
English
Volunteer
Yes
Timezone 
America/New_York

Personal Details

Bio

Now embarked on an exciting and fulfilling entrepreneurial journey helping purpose-driven leaders and social-impact organizations thrive in challenging times through highly effective emotional intelligence methodologies and revenue growth strategies. This includes leadership training & coaching, cultural change-management, sales organization design and fractional senior leadership.

This purposeful and intentional life chapter is being fuelled by 25+ years of leadership experience helping B2B clients achieve business results through the design, execution and management of highly effective brand merchandise solutions; working with and for the worlds biggest brands.

Current position (1)

Principal

Lawson Leadership Advisory Ltd.

Degrees (1)
Communication Studies
Wilfrid Laurier University
1988 to 1992

Presentations

Presentations (7)
Amplifying Your Leadership Emotional Intelligence To Unlock The Power Of Artificial Intelligence!

While AI is transforming industries and our ways of doing business, the essence of leadership remains deeply human. Leveraging the Five Core Components Of Emotional Intelligence, embracing and developing emotional intelligence is key to leading effectively in the AI era.

Motivating For Change: Effective Leadership during rapid change - As told with 8 African proverbs

During times of great transformation, agility, and immense workloads, we must create toolboxes of wellness, social support and cultural affirmations to sustain our work, and most importantly our mental and physical wellbeing.

In this presentation, Hugh weaves these lessons together with his recent leadership journey and 8 very powerful African proverbs.

Peak Performance “Startup Mentality” - Time-tested Fundamentals To Boost Sales & Drive Growth

In this keynote, Hugh shares his 2024/25 entrepreneurial journey learnings that scaled his social impact advisory practice by 1,100% in 12 months. Fueled by 20+ years working with and for the world’s biggest brands in the B2B space, he will provide insightful ideas gained from the startup space, as well as time-tested execution fundamentals and strategies to optimize your sales channels’ strategic focus!

My 2023 Leadership Journey: How My Blackness Got Me Out Of The Darkness

Hugh recounts his year in a very difficult leadership role, how he leveraged powerful mental wellness strategies and personal affirmations through cultural pride to overcome intense bouts of anxiety and “Imposter Syndrome” within a challenging, workplace environment.

Sustaining Your WHY During Transformational Times!

Hugh presents the life-hacks on how to find and sustain your Why to maintain sustainable work-rate levels while working in spaces of high social impact and fatigue.

Team Engagement, Alignment and Prioritization During Challenging Times

Hugh discusses what he learned from building a team from scratch within the throws of a global pandemic, and leading them to record breaking results.

The Power And Importance of Building Diverse And Inclusive Sales Teams

Hugh shares his outlook, the financial/cultural benefits and the techniques he utilized to building diverse, inclusive and successful teams.

Past talks (5)
Leadership Advice for Chief Development Officers in Rapidly Changing Times
Association for Healthcare Philanthropy - Leading Forward Executive Summit at the 2023 AHP Convene Canada Conference
Toronto, Canada
May 24, 2023
Elevate Your Negotiation Game by Harnessing Facts and Trends
2023 SponsorshipX Academy
Hamilton, Canada
November 18, 2023
Team Engagement, Alignment and Prioritization During Challenging Times
2022 Quartz Network ConnectCMO Spring Summit
Dallas, TX
March 8, 2022
Sustaining Your WHY During Transformational Times
2022 American Council on Gift Annuities (ACGA) Annual Conference
Virtual
April 13, 2022
The Importance of Building Diverse And Inclusive Sales Teams
2022 Quartz Network ConnectCMO Summer Summit
Virtual
June 15, 2022
  • All (1)
  • Videos
  • Photos
  • Slides (1)
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Hugh Lawson Keynote - CIPS MENA Excellence Conference - Riyadh, Saudi Arabia - May 2024
This speaker hasn't uploaded any one sheet yet.
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Books & Articles (1)

Leadership Advice for Chief Development Officers in Rapidly Changing Times - Association for Healthcare Philanthropy - Leading Forward Executive Summit at the 2023 AHP Convene Canada Conference

Expertise (11)

Leadership
Health & Well-being
Social & Political
21st Century Leadership Mental health Finding your why Social Justice Building Teams with Formidable Resilience Creating An Inclusive Environment Emotional Intelligence growth mindset

Reviews

Testimonials (9)
  • Hugh is a passionate and heart-centred speaker who lights up anyone blessed to be around him. Hugh has a wealth of lived experience in the worlds of athletics, business and leadership which allows him to reach a diverse audience. Hugh has an uncanny ability to share real-life stories that allow him to connect with his audience so they can learn and grow. I would highly recommend Hugh as a speaker!
    JT Tsui
    Leadership Coach
    JT Tsui Consulting
    The Huddle with JT podcast
    14/10/2024
    Verified
    More
    Audience engagement 
    Here is a quick clip from our conversation of "The Huddle with JT podcast" - https://tinyurl.com/2fj9t5p5
  • Hugh was a phenomenal keynote speaker at the American Council on Gift Annuities Virtual Conference. As conference co-chair, I was looking for a motivational speaker to inspire and ignite our audience, which mainly consisted of fundraisers. The conference was held when many of us felt the burnout and burden of trying to do our vital work while living in isolation because of the global pandemic. Hugh connected his story in a way that was relevant and reflective of the audience's experiences and achieved our goal of energizing everyone and reminding us of why our work matters.
    Crystal Thompkins
    Board Director
    American Council on Gift Annuities
    35th ACGA Conference
    26/04/2022
    Verified
  • I have known, and had the pleasure of working with Hugh for number of years now. You don't just 'work with Hugh' though, once your get the honour of being part of his diverse network; you get the benefit of his entire network and ecosystem as he does all that can to support whatever initiative you are working on. Not only is he an incredible resource himself for information, guidance and tutelage, but he is able to create connections and dynamic team forces that are matched by few. Mr. Lawson's expertise has been of great value to the Black tech community through his contributions in Tech Talks (fireside chats with Sr. leaders), uplifting and sponsoring deserving professionals or his mentorship, which I have also personally benefitted from. Anyone that gets the opportunity to connect with Hugh, will without a doubt walk away with a increased and diversified network, very likely new knowledge and if your lucky a friend or business partner for years to come!
    Matthew Douglas
    Head of Sales
    BPTN
    You Belong in Sales: How Diverse Sales Teams Drive Revenue
    03/03/2022
    Verified
    More
    Audience engagement 
    Hugh always does a great job of connecting and empathizing with his audience, using real life stories that people can relate to and understand.
    Subject matter expertise 
    Hugh's 25+ years of industry experience make him extremely well versed in Sales related subjects, but also broader topics around business acumen, strategy development, leadership and allyship.
    Relevance of talk 
    Hugh's presentation was on point. When experienced leaders are brought to the stage, it attracts and engages an audience excited to listen and learn.
  • Hugh was the perfect speaker for my team’s virtual meeting, and was able to bridge the practical with the inspirational. He’s engaging, warm, intelligent and thoughtful about the issues confronting today’s professionals. My team came away from that day with energy and renewed commitment to our work. Highly recommend Hugh if you are looking for a top notch speaker!
    Rebecca Locke, Vice President, Gift Planning
    Verified
  • Hugh was an inspiring and heartfelt speaker at our annual fundraising virtual conference. Hugh does a masterful job of blending humor, heart, and thoughtful wisdom in his speaking. He does his homework, and carefully aligns his messaging with the audience - not all speakers take the time he does to listen and learn before they do a speaking engagement. This care and diligence sets Hugh apart. His experience as a successful business leader, strategist , black man, husband, father, and global traveler, provide a richness of content, delivered in an impactful way that leaves the audience both laughing and deeply touched.
    Anne McKeough
    Verified
  • Hugh led a sales-focused workshop at our travel industry event and it was very well received by our audience based on survey results and onsite attendance. Working with Hugh was very enjoyable. He's organized, communicative and professional. I'd highly recommend him for your next event.
    Catherine Brask
    Driector of Content
    Northstar Travel Group
    Mountain Travel Symposium
    29/03/2023
    Verified
  • Hugh Lawson was a Keynote Speaker at the Industry Connect Conference, a 2-day career and industry networking event that empowers BIPOC professionals and entrepreneurs for success in the Canadian Industry.
    Industry Connect 2023 - Event Highlights
    Abiodun
    Founder & CEO
    Cerial Projects Services Inc.
    Industry Connect Conference 2023
    09/11/2023
    More
    Audience engagement 
    The feedback from the audience was overwhelmingly positive, and I'd like to share a few comments that capture the sentiments of the participants: "Hugh -- very practical life experience." "Hugh, inspirational, lived experience." "Hugh. The story he shared from his personal experience was inspiring and easy to relate to."
    Subject matter expertise 
    Embracing Diversity and Inclusion in the Workplace, Business Development, Leadership, Community Development , Racial & Social Justice
  • Hugh is a terrific speaker! He handles important and sometimes difficult topics and conversations with a wonderful sense of humor. He makes concepts easy to access. He invites people to think differently, and provides the tools for personal growth. Hugh was of real value to our audience, as I am sure he would be to any audience!
    Alice Ayres
    Verified
  • I have had the privilege of knowing Hugh Lawson for the past two years where he has been a passionate and inspiring Guest Speaker, Advisor and Mentor in our Supply Chain Connections Bridging Program at ACCES Employment. Much like a great song, Hugh engages his audience from the word go. I know that when Hugh is on the mic our cohorts of internationally trained professionals are in for a real treat! Hugh’s talks are weaved with empowering stories of resilience and hope and sprinkled with his unique proprietary blend of wisdom, wit, humor and humility. It’s virtually impossible to leave a session with Hugh without feeling deeply moved and reassured that your full potential is well within reach. Hugh has been a tireless champion for our clients and never fails to go way beyond the call to help open doors. I think one of the things that makes Hugh stand out so much is his big heart because he cares that much. If you are looking for a next level speaker Hugh Lawson is your man!
    Andrew Mech
    Employer Liaison
    ACCES Employment
    Verified
Recommendations
16 Audience
Show More
Why choose me? 

Hugh captivates his audiences through his passion, authenticity, vulnerability and timely humour.

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