- LIFE 1 -
After completing his Nuclear Engineering degree at the Milan Polytechnic in 1982, Gianni worked at IBM as a Systems Engineer, prior to switching to sales and marketing with Olivetti; in 1986 he founded the Italian operation of Lotus Development Corp., initially working out of its European HQ based in Windsor, UK, and then setting up the first Lotus office in Milan. His responsibilities at Lotus grew along with the success of the company in Italy which in the 7 year of his tenure moved from 2 employees and USD 700k in sales to 35 employees and over USD 10M in sales.
- LIFE 2 -
In 1993 he joined Image Time as partner of the agency which In 1999 was acquired by Omnicom and became part of Pleon which in 2010 merged with Ketchum to form Ketchum Pleon, one of the world's largest communications consultancies. For many years Country CEO for Italy, he was European Director for the Technology Practice and later European Director, Digital & Social Media.
Gianni coordinated the development of the Digital offering of Ketchum across Europe, defining and articulating the agency’s methodology, and creating the education program to support it; he was routinely involved in new business pitching in this area as well as in getting new accounts off to a good start to then hand it over to country teams.
- LIFE 3 -
In 2012 Gianni left Ketchum to set up his own consultancy cc:catalfamo focusing on the transformation process associated with the transition to Digital in very large, international contexts, while serving as Co-Chairman of the World Communication Forum in Davos (CH)
He often lectures around the world (schedule: http://goo.gl/sAKRZZ) and writes on this topic on his blog: http://sonofgeektalk.wordpress.com.
In 2013, he published his first essay dealing with the issues of digital identity , "The Digital Self Manifesto" (http://amzn.to/1BTgnnB), followed in 2014 by "For Friends, not for Brands!" (http://amzn.to/1xYye8s=), on the Governance of Digital Projects.
