Gareth Cartman | SpeakerHub

Personal Details

Bio

I'm Director of Digital at CLD, a London & Maidenhead digital agency. I lead the digital proposition, providing strategic guidance for CLD's clients.

I've been in search since the early days of Google, and have since marketed for HR, technology, education and healthcare organisations around the globe.

I speak on the evolution of digital marketing and best practices across different industries. My approach is to offer an often irreverent approach to business issues we all need to solve, offering high-level strategic insight into how to grow online.

I recently spoke at Integrated.Live in London as well as Digital Marketing in Healthcare, On The Edge Digital, CIM, SAP and Outreach Digital.

Current position (1)

Director of Digital Marketing

CLD

Presentations

Presentations (1)

Why Customer Experience is Actually SEO

How search and design are increasingly coming together - with proof from two case studies. If you build a website around your customers, and customers enjoy the experience... shouldn't you rank better?

That's the essence of Google Panda, an algorithm originally designed to punish websites for poor user experiences. But what if you could get on the right side of Panda?

This presentation demonstrates the workings of Google, their algorithms, and websites in general. You'll discover that Google's algorithms are not the minefield you thought they were, but they're moveable, changing, evolving calculations that you can get on the right side of.

Past talks (2)

Why Digital Experience is Everything

Integrated.Live

London

December 31, 2015

How Johnson & Johnson designed the patient-centric journey

Digital Marketing in Healthcare

London

December 31, 2015