The cannabis industry is all about being connected to the plant, and nobody knows about close connections more than Francesca.
Born a conjoined twin, she and her twin sister Emily were separated at four days old, making them the youngest set of conjoined twins to be successfully separated in the United States. Due to complications from birth, Emily was born with a severe form of Cerebral Palsy. Despite her disability, Emily and Francesca grew to have rich, full lives. In 2013, Emily passed from a respiratory infection antibiotics could not treat. Two years after her death, Francesca learned about the potential cannabis had to improve Emily's quality of life. It was too late for Emily to benefit, so Francesca has made it her mission to make quality cannabis is more accessible and help end the stigma around the plant.
Having worked in the cannabis industry as a professional sales service provider for over six years, Francesca has extensive experience in working with farms and dispensaries, from small to large, across the country. It is from this first-hand knowledge that The Sales Joint was born.
Francesca is the President of The Sales Joint, a sales agency that helps bring professional sales strategies, tools, and best practices to the cannabis industry on behalf of craft producers. She believes that professional sales can keep craft cannabis competitive in saturated, fragmented markets dominated by corporate weed, and that an effective, strong sales cycle is tied to better patient care as well as better business.
Francesca is an informed and inspired cannabis entrepreneur, advocate, and speaker. She travels across the country and speaks to companies, groups, and at events about breaking the stigma around sales in cannabis so more small businesses can be successful. She promotes diversification, access, and education so cultivators and dispensary owners can grow their brands, business, and revenue while healing mind, body, and business.
Francesca's drive is rooted in spreading the core philosophy of her company, "no one grows alone." She believes approaching sales with this mindset is the key to elevating the industry and individuals.
Francesca is a University of Delaware graduate, a lifelong Delaware resident, and lives with her husband, Nick, and their pets in Wilmington, Delaware.
