Elizabeth has enjoyed an extensive career as an executive in the field of brand marketing. Over the past two decades, she has served in leadership roles at prominent US strategic marketing agencies, providing brand strategy and marketing expertise to Fortune 500 Companies, Lifestyle Brands, Government Agencies, NGOs, and Non-Profit Organizations. This diversity in experience has precipitated a unique aptitude for the design of effective campaign strategy that reimagines boundaries and redefines convention. Ms. Caulder was honored to support the Chief Secretariat by leading the design of the strategic communications plan for the UN Secretary General’s High-Level Panel on Women’s Economic Empowerment. Responsible for establishing the brand positioning, visual representation, messaging strategy and tactical implementation plan for the HLP, Elizabeth’s team was also instrumental in the compilation and delivery of the report to UN Secretary General Ban Ki Moon: “Leave No One Behind- A Call to Action for Gender Equality and Women’s Economic Empowerment”.
Elizabeth is passionate about issues impacting women, particularly Maternal Mortality and Morbidity, Premature Birth and Infant Mortality. She serves on the Board of Directors for the March of Dimes as the Marketing and Outreach Chair and is committed to drive awareness and inspire support for initiatives designed to eradicate these issues. As the President | CEO of PHOENIX Lifestyle Marketing Group, Elizabeth sets the strategic direction for the firm and serves as a mentor and advisor to young professional women throughout the US. Her commitment to community service is not a new passion. She has been a member of the international service organization, Zeta Phi Beta Sorority, Incorporated, for nearly 25 years.
