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  1. Home
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  3. Duena Blomstrom
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Duena Blomstrom

Founder, Author, Keynote Speaker
Emotional Banking
Country or state 
United Kingdom
Available to 
Global
City 
London
Fee 
Ask for pricing
Languages 
French,
Swedish,
...
Volunteer
Yes

Personal Details

Bio

Keynote Speaker, Blogger, Author, Previously named #LinkedInTopVoice, FinTech Specialist, #FinServ25, #NextBank100, Top 10 CityAM Power Influencer, Top 3 most influential women in the City, ex CxO for Meniga, exChief Growth Officer at Temenos' Marketplace, Mentor, and Angel Investor.

Co-Founder of PeopleNotTech, Founder of the Emotional Banking™ Cultural Transformation Method and Author of "Emotional Banking - Fixing Culture; Leveraging FinTech and Transforming Retail Banks into Brands" and Chairwoman of FinWinners - a knowledge product company.

Duena is a FinTech specialist, a public speakers, the inventor of the Emotional Banking, EX and Money Moments™ concepts, an entrepreneur and an Angel Investor, a mentor for Startupbootcamp and Techstars, a blogger with cutting edge opinion style, and for the past 22 years has been in the Telco and Finance world on the strategy and consulting side, be it for sales or marketing.

With a background in Psychology as well as Business, Duena is on a crusade to teach corporations that Big-4-wooden-language is dangerous; she is passionate about getting FIs to think of the concept of “Emotional Banking” or how to stop thinking feature set and start thinking customer’s feelings; and she is interested in all things at the intersection of technology, innovation and behavioural science and a fervent proponent of changing culture to make experience design part of the organisations’ DNA.

Current position (3)

Founder, Author, Keynote Speaker

Emotional Banking

Co-Founder

PeopleNotTech

Chairman Of The Board

FINWINNERS

Degrees (1)
MBA
NYU
2005 to 2006

Presentations

Presentations (8)
“How to put Emotion back in Banking and create true Money Moments™”
“Emotional Banking™- Financial institutions need to investigate customers’ feelings about their $
“FinTech - not the cure-all it says on the box”
"You can't have WoW without the WoT - Succeed with Agile only if you change mentalities"
"Agile as a religion not a re-org exercise"
"Technology is meaningless and customer centricity dead without Agile"
"Digital Excellence and Innovation - It’s all about the People not the Tech"
"Knowledge, Passion and Courage - Sine qua non conditions to utilising Tech and delighting Customers
Past talks (4)
The Future of Work
SIBOS
Sydney
October 25, 2018
How to put Emotion Back in Banking
Money 2020 Europe
Copenhagen
May 9, 2017
What Customers really want when they let you play with their data
Next Money
Hong Kong
February 11, 2016
Emotional Banking - Banks are not Brands
Data Natives
Berlin
October 20, 2017
  • All (1)
  • Videos
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  • Press information (1)
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Duena Blomstrom

Books & Articles (7)

Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands
Palgrave Macmillian,
2018
SME Banking hasn't been Challenged
Agile - You're doing it Wrong
Purpose, Silos, Agile - on Buzzwords and Real Change
Agile is not comfortable
You can't have the WoW without the WoT
Goodbye Santander - the End of a Banking Love Affair

Expertise (23)

Technology
Leadership
Design
Business
Emotional Banking PeopleNotTech Agile Innovation in Financial Services Agile Approaches Agile business processes Creating a soulful organization Change WoT to have new WoW Culture Change Organisational Development Adaptive Leadership Information Technology and Services Empowering Employees Financial Technology Digital banking Customer centricity Digital Experience Human centered design New Ways of Working
Recommendations
Why choose me? 

Passionate, bold, knowledgeable, occasionally funny, always sarcastic.

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