25 years global marketing and partnerships professional (VP/CMO/Director) at SAGE, MICROSOFT, DELL, LEGO, SIEMENS, NOKIA, NCR, BT. Advisor on B2B SaaS/Cloud ERP and E-Commerce software market to private equity, venture capital, investment banks, management consultancies.
Customer focused, data and analytics driven, growth and results-oriented. Proven career record of setting up agile global marketing, partnerships and product management organisations (5-100 staff) and delivering customer value propositions resulting in accelerated funnel performance and sales conversion.
Experienced as an ABM and Value Propositions industry practitioner/coach and successfully created ABM and demand/lead generation strategies and programmes that drive brand preference, customer demand and revenue growth.
During career, grown funnel pipelines from 2x to 50x, achieved revenue targets from £10m-£1.5bn, slashed 20-40% marketing costs whilst growing business, accelerated availability of new products/services in market by 3-6 months and introduced new revenue-generating partnerships in short timescales (4-6 months).
Launched over 1,500 successful ABM and lead generation marketing campaigns (direct and with channel partners) across EMEA, US and APAC, created and delivered 40 channel sales and marketing programmes for over 3,500 global partners and recruited 200+ new partnerships with e-commerce platforms, value added resellers, resellers, distributors, global system integrators and management consultants.
Passionate about developing people and teams to realise potential and doing everything possible to promote diversity, equity and inclusion in the workplace.
