Doug Zarkin is a visionary marketer who masterfully navigates the intricate dynamics of brand-consumer relationships in today’s data-driven landscape. As the author of Moving Your Brand Out of the Friend Zone, Doug has pioneered the "Thinking Human" philosophy, which underscores the critical importance of authentic connections in a world often dominated by impersonal transactions. Passionate about teams, talent, and culture, Doug is an accomplished Chief Marketing Officer skilled in team leadership, talent development, brand revitalization, and growth. His “thinking human” approach drives success across diverse verticals, advocating for consumers and crafting influential brand narratives. He excels in innovation within complex organizations, driving transformative change while building partnerships and influencing stakeholders to outline and drive alignment with a brand’s vision, values, and business plan.
Beginning in advertising, Doug co-founded G-WHiZ!, Grey Advertising’s youth, entertainment, and lifestyle marketing division. This honed his expertise in crafting integrated marketing platforms that filled stadiums and theaters, captivating audiences and driving exceptional growth for iconic brands across sectors like fashion, beauty, CPG, sports, automotive, entertainment, hospitality, and QSR.
In 2002, Doug joined Avon Products, Inc. as Director of Marketing, launching the successful “Mark.” brand, generating $118 million in 18 months. As Vice President of Marketing, he transformed Victoria’s Secret PINK into a $400 million cross-category national brand. Doug then held pivotal roles at global apparel giants Warnaco and Kellwood.
In 2012, Doug became Essilor Luxottica’s Chief Marketing Officer for Pearle Vision, driving a brand transformation of their global healthcare, premium omnichannel retail, and franchising business. He transformed the omnichannel experience, shifting brand perception from discounting to care and connection. This ignited eight years of double-digit profit growth, expanded audience segments (e.g., US Hispanic, Youth, Seniors), and positioned Pearle Vision atop Entrepreneur’s Top 500 Franchise list, ranking among the Top 10 most profitable franchises. Doug’s achievements include “Top Marketers” recognition, multiple Effie and Clio awards, and a Harvard Business School case study on brand revival.
