Andrea Olson

Organizations are continually focused on developing their people, yet many leaders continue to unknowingly reinforce negative and culture-killing behaviors. In this provocative and entertaining talk, Andrea Olson, organizational culture and customer-centricity expert, shares a new approach to culture development, and how leaders can impact communication, collaboration, engagement, and productivity of their teams to generate unexpected growth.

Organizational leaders often see culture change as essential and seek to implement initiatives to transform their organizations. Yet, more often than not, the results of their efforts fall short. A great culture should meet three criteria: true, valued and different. The first two are easier to achieve than the last. This presentation will discuss the 5 key reasons why cultural change efforts go astray, and how to avoid them. With a combination of in-depth research and comedic examples from real-world companies, attendees will walk away with actionable tools to help transform their culture without failure.

Traditional leadership doesn’t cut it anymore. Today, business success relies on exponential leadership and everything that embodies — such as openness, engagement, continuous learning, creative problem solving and a growth mindset. Significant achievements are possible when these values are present everywhere from leadership to work culture.

1. Learn why it's critical to put culture ahead of strategy
2. Understand how to align strategy with culture to compete on a new level
3. Learn about the ripple effect of culture on brand, innovation and organizational value