Donna Shunk has dedicated over 25 years to the consumer-packaged goods (CPG) industry, establishing herself as a proficient sales professional across the top 100 CPG OTC/HBA, Food, and beverage companies. She has held various sales roles at prestigious companies such as Warner-Lambert Consumer Healthcare, Bayer Consumer Products, Mars Wrigley, and Lavazza NA, honing her deep expertise.
She thrives in dynamic settings, developing sustainable business strategies and nurturing beneficial relationships with buyers and senior executives. Known for her strategic insight, she fosters collaborations that drive business success. She has a reputation for her innate drive to deliver outstanding business outcomes and has been recognized for her innovative retail in-store activities and effective sales strategies.
A steadfast commitment to sales excellence marks her career. She has consistently exceeded sales goals through her adept skills in sales strategy development, crafting compelling fact-based selling stories, and leading sales agency organizations. Her ability to build trust with clients and lead teams is evidenced by her selection for various roles by the Vice President of Sales over the years, highlighting her consistent performance and team leadership.
In her role at Lavazza NA, she has demonstrated remarkable growth, significantly increasing sales with major retailers from 2021 to 2023. These achievements include impressive sales increases at Publix by 165%, H-E-B by 170%, and collective growth at several other retailers by 174%.
Her approach to sales involves comprehensive strategies across multiple channels, leading to substantial growth in gross and net sales. She excels in managing complex sales operations, including sourcing and onboarding new broker organizations and maintaining robust relationships with key clients.
Outside of her professional life, she has many interests, including a passion for animal welfare and environmental causes. Since 2003, she has been a committed pescatarian and supports organizations like The Farm Sanctuary and the Environmental Working Group, advocating for the humane treatment of animals and sustainable consumer practices.
Family and community are central to Donna Shunk's life; she cherishes time spent with her two nieces and their families and maintains strong connections with a wide network of friends and colleagues met through her extensive career in the CPG industry. Through all her endeavors, Donna Shunk remains dedicated to making a positive impact in her professional and personal communities.
