David Mierke

What people say versus what they do is not always the same thing. In this presentation, you'll see examples of how observing user and customer behaviors can uncover amazing opportunities that can change the course of a product in ways that typical brainstorms and focus groups could never reveal.

Journey Mapping is a tool used to map a user’s path through a product, experience or service in order to identify, ideate, and strategize around key opportunities and pain-points. In this workshop, attendees will go through a brief overview of the various types of journey maps that exist and each of their core elements.

What does a successful innovation look like to a company? Is that vision different for customers? In this presentation, you’ll learn about the benefits of an iterative process to make sure the ideas that bring a high business value also bring a high customer value as well.

When you say UX or User Experience, most people think of mobile apps or really cool digital products. This presentation will showcase what UX truly is, why UX is not simply for digital products, and how UX can help solve deep user and company issues.

What makes for a great experience? Can using a product or service truly be memorable? In this presentation, learn about three of the primary elements for every great product and learn how you can begin to incorporate them into your next project to ensure people (yes, even Grandma) love using and experiencing your design.

In every decision, there are benefits and downsides, especially when it relates to your career. So what can you do to help you to decide whether to take the leap or pass on the opportunity? In this presentation, you’ll learn about the simple framework to help weigh your options when it comes to product management. As well as hear some tips and insights between working for a small company versus a large corporation and what it takes to move between the two effortlessly.