Dan Farkas | SpeakerHub

Personal Details

Bio

Dan Farkas is a Lecturer of Strategic Communication at Ohio State University, US. Dan has taught courses on research methods, strategy, content creation, crisis communication, analytics, and measurement. Dan also advises student chapters of the Public Relations Student Society of America. In Dan’s 12 years of advising, his chapters have earned national recognition including Chapter of the Year, Student Run Firm of the Year, Pacesetter, and Star Chapter. For this mentorship, Dan is one of only 19 people to have earned the Walt Seifert Award for Outstanding Service to PRSA

A nationally sought keynote speaker on emerging marketing, Dan is also a business owner who helped clients receive media coverage with ESPN, the New York Times, Washington Post, BBC, NPR, and Associated Press. Dan has earned more than 20 awards for his work in television news, where his work appeared on CNN, MSNBC, and SI.com.

His book, Strategic Content Marketing: Creating Effective Content in Practice, will be available in 2023He currently hosts the Strategic Communicator podcast through the Marketing Podcast.

Current position (2)

CAO

Dan Farkas Interactive

Strategic Communication Lecturer

Ohio State University

Degrees (2)

Business Administration

Ohio University

2012 to 2014

Journalism

Ohio University

1994 to 1998

Presentations

Presentations (6)

Find Your Talent Flow: A Yogi Guide To Recruitment and Retention

“Good. Fast. Cheap. Pick 2.”

In the modern hiring climate, it feels more like “Pick 1 and hope it works.”

How can agency leaders and owners balance their talent and sanity? In the words of Anu Lall, “Build a healthy relationship with the most advanced technology app on the planet – Our own breath.”

Find Your Talent Flow will enable agency leaders and owners to pause and reflect on staffing shortcomings. Using a 5,000 year-old practice as a guide, the session will use best practices from yoga to revisit successful recruitment, training, and retention approaches.

Attendees will discover how to grow a culture of learning that can grow tomorrow’s agency leaders through existing staff. The session will then identify key themes that help keep talent on your employment mat and away from potential competitors or corporate gigs.

Let's build a stronger, better, newer way to grow your business, one breath and movement at a time.

Shoestring Media: Tools and Tricks That Cost Less Than Your Morning Coffee

Strategic communication is a necessity for any non-profit to survive. It also tends to fall on the back burner when a problem pops up or calendar gets full.

It doesn’t have to be this way.

Dan Farkas has earned national recognition working with groups that have budgets of $0.00. Shoestring Media will help attendees learn how to use existing resources to help with event creation, media relations, social media management with little to no budget. Shoestring Media will also review ways to create efficiency so the plan won’t fall behind the next time a diversion arises.

By the end of the session, attendees will be able to:

* Understand the COPE model and how it streamlines communication

* Find ways to create months worth of content in a single day

* Collaborate with like-minded people to ease the communication workload

* Develop relationships with journalists and influencers to get your message out to the right people.

Born to Run with a Human Touch: Springsteen's guide to being the boss of communication.

Human storytelling should drive strategic communication. Zoom, virtual events, and COVID confusion can fray that connection. This can hire dire consequences for brands.

It can also open the door to tremendous connections with people you could never have previously reached.

How do you get the coin to fall on the right side of your foundation’s future? Be a boss.

Born to Run with a Human Touch will use famous songs from one of music’s great storytellers to empower attendees to find humanity and connect it with existing and prospective groups. The session will also help attendees find existing resources to make the journey align with event creation, media relations, social media management, and internal communication.

Podcast Power: How Awesome Audio Can Make All Marketing Better

If everyone’s core audience is using one platform, shouldn’t any marketer worth their salt be there too?

Think about it…who doesn’t listen to streaming audio? Seriously….

So how are you using the power of podcasts?

In this session, Dan Farkas will help you create a podcast in under an hour. From content to process to bells and whistles, attendees will learn how to make audio production easy.

Dan will also discuss efficiency, using that audio for paid, earned, and share media as well.

Also, every tool Dan uses will cost less than your monthly coffee bill.

By the end of the session, attendees will be able to:

·       Understand building a content audio plan.

·       Find the right people to get involved.

·       Use audio in other forms of your marketing outreach.

·       Measure success in a way that aligns with your organization’s goals.

Grunge PR: Bringing nirvana to your human storytelling in a digital world

Human storytelling should drive strategic communication. Zoom, virtual events, and COVID confusion have frayed that connection. This has created unfortunate consequences for agencies and clients. It has also opened the door to tremendous connections with people you could never have previously reached.

How do you get the coin to fall on the right side? Get grungy.

Using music from our youth (or maybe the youth of your parents), Dan Farkas will empower attendees to find humanity and connect it with existing and prospective groups. In addition to content thoughts, Dan will help attendees develop a process to integrate these concepts into an already busy workplace.

By the end of the session, attendees will be able to:

* Identify key themes that drive emotional connection.
* Develop a process that makes content creation and dissemination easier.
* Understand new ways to measure the success of your content.

Under My Thumb: Regaining Control of Your Organization's Social Media

Remember when social media was fun….those were the days.

Staff turnover, pandemics, trolls, and influencers have made managing media and messaging messy.

Let’s rewind and get this crucial communication under our thumb. How?

Using songs from one of the world’s most famous bands, Dan Farkas will offer tangible tips anyone can immediately use to do more with less and rethink the reason we use social media in the first place.