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  1. Home
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  3. Courtney Cox Wakefield
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Courtney Cox Wakefield

BAMF
Digital Marketing Lead
Children's Health
Country or state 
United States (Texas)
Available to 
Global
City 
Dallas
Fee 
Languages 
English
Volunteer
No

Personal Details

Bio

Courtney is a digital marketer, speaker, and co-author of Voice Search: The New Search Engine. She has helped dozens of companies abandon the gut-feeling approach to marketing, challenge the status quo, and drive digital innovation.

Courtney was selected by Innovation Women’s The 2018 Marketing Super Panel, an honor that recognizes the best female speakers on marketing. She speaks at marketing events across the U.S. and has contributed to marketing publications such as The Journal of Brand Strategy.

Current position (3)

Digital Marketing Lead

Children's Health

Sr. Manager, Digital Marketing

Research Now

Director, Digital Strategy

Atomic Design and Consulting

Degrees (1)
Emerging Media and Communication
University of Texas at Dallas
2011 to 2014

Presentations

Presentations (6)
You Will Fail at Voice Search
How to Win at Voice Search
Position 0: How to optimize for Google's answer box
Voice answer and featured snippet optimization that scales
Forget about the low-hanging fruit: When doing what's harder is actually easier
For folx sake!: How to create inclusive digital experiences
Past talks (13)
Voice Answer and Instant Answer Strategies that Scale
SearchLove Boston 2019
Boston, MA
June 11, 2019
How to Win at Voice
INBOUND 2019
Boston, MA
September 6, 2019
Position 0: Optimizing Your Content to Rank in Google’s Answer Boxes
Content Marketing World 2018
Cleveland, OH
September 6, 2018
You Will Fail at Voice Search
Content Marketing World 2019
Cleveland, OH
September 4, 2019
Your Website is Not Your Digital Front Door: How to Prepare for Discoverability in a Voice-First Landscape
Healthcare Internet Conference 2019
Orlando, FL
November 4, 2019
You Will Fail at Voice Search
Healthcare Internet Conference 2018
Scottsdale, AZ
November 7, 2018
You Will Fail at Voice Search
Dallas Digital Summit 2018
Dallas, TX
December 4, 2018
You Will Fail at Voice Search
Frisco Digital Summit 2018
Frisco, TX
October 19, 2018
Designing Inclusive Digital Content & Enhancing the Online Experience
Everything Content + Social Dallas 2019
Dallas, TX
July 12, 2019
Panel Moderator: Differentiation & Engagement Through Content
Texas Marketing Summit 2019
Dallas, TX
April 18, 2019
How to Win at Voice First
World Information Architecture Day
Richardson, TX
February 24, 2019
Confidential
Marriott Annual Marketing Meeting 2018
Dallas, TX
December 4, 2018
Panel: Voice Search
Yext
Dallas, TX
June 12, 2018
  • All (2)
  • Videos
  • Photos (1)
  • Slides (1)
This speaker hasn't uploaded any videos yet.
SearchLove Boston 2019
SearchLove Boston 2019
Speaking Examples
This speaker hasn't uploaded any one sheet yet.
This speaker hasn't uploaded any press information yet.

Books & Articles (8)

Voice Search: The New Search Engine
2018
You will fail at voice search: 3 common pitfalls to avoid with voice first marketing
You’re not getting the most out of your Amazon Echo — let’s change that
Feeling Lucky?: The Emerging Importance of Position 0 in a Voice Search World
[Peer Reviewed Journal] Achieving position 0: Optimising your content to rank in Google’s answer box
[Quoted] How to Be the Content in the Enviable Google Answer Box
[Quoted] Getting to grips with algorithms and SEO – tips for 2019
[Quoted] New Year, New View: 3 Ways to Approach Analytics in 2019

Expertise (8)

Media & Marketing
Technology
search engine optimization Voice search User experience healthcare marketing marketing technology Digital Strategy

Clients

Marriott
Distilled
Content Marketing Institute
Greystone
Cedar's Union
Tech Media
IC Summits
Information Architecture Institute
Yext
Masthead Media
Ben J. Shap Productions
Recommendations
Why choose me? 

I've spent my career destroying digital mediocrity, and it's my passion to help others do the same.

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