Professor eMarketing and Distance Selling at RSM, ErasmusUniversity in Rotterdam
Speaker on many occassions about eMarketing, customer Behaviour and related topics like internet, retailing and disruption. Specialized a.o. on Multisided Platforms, strategy and realisation.
Author of 22 books. In 2017 his book: The power of multisided platforms was published. In 2013 his book "The end of shops" was published, followed in 2015 by"Why customers rather would have a smartphone than a car.
All over Europe audiences were addressed during Conferences and workshops. My new book "Why customer rather would have a smartphone than a car", relationship retailing as an opportunity was published in English in May 2015. The dutch version: kijken Kijken anders kopen: praktijk ervaart, wetenschap verklaart was published in januari 2015
As a consultant Cor is working for major companies in dynamic markets to implementing competitive strategies for the future. Clients are major banks, FMCG, IT companies and Home shopping companies, but also town councils and retailgroups.
Talking about technology, organizational change, platforms and networks. What is it, what can youy do with it and how can you improve business targets.
- Chairman of the foundation Thuiswinkel Waarborgmerk
Specialties: The combination of IT and Marketing, the impact of internet on people and organisations. Scientific reasearch and partical implementation. Strong involvement in academic research and solving practical challenges for companies, and councils. A solid view on future developments!
Cor is one of the leading presenters and opinion leaders about the impact of technology on commercial processes and customer behaviour
