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  1. Home
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  3. Christopher Melotti
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Christopher Melotti

Founder, Creative Director & Brand Comms Expert
Melotti Content Media
Country or state 
Australia
Available to 
Global
City 
Sydney
Fee 
Languages 
English
Volunteer
No
Timezone 
Australia/Sydney

Personal Details

Bio

Christopher Melotti is a hyper-enthusiastic Marketing Consultant, Brand Copywriter and Business Communications Specialist known for his on-the-spot knowledge, humorous charm and engaging presentation style.

As the founder of Australia’s only Message Marketing Agency, Melotti Content Media, he and his team collaborate with a wide range of clients, from Governments and International Firms to medium-sized companies of all industries, all to enrich their communication style, develop customised brand messaging and solve content challenges with uncompromising service.

Christopher is also a qualified AI Ethicist and founder of Melotti AI, where he advocates for AI Governance and AI Policy development in organisations.

As a Business Marketing Advisor, Chris’ goal is to not just consult, but to demonstrate the potential that messaging strategy and brand marketing offer businesses. Everything he does is about evolving marketing practise and communications by making brands relevant to customers.

Christopher has won many prestigious awards for his work, the most notable being Australian Business Champion’s Copywriting Business Of The Year 2024 & 2022, Australian Achiever Awards 2021 National Winner for Marketing Services and the Chief Marketing Officer (CMO) of the Year award in 2017 (Australian Marketing Institute), and teaches a range of professional business marketing classes across Australia.

His clients include:

- The Australian Bureau of Statistics

- Colonial First State

- Axima Global Logistics

- Abbvie Pharmaceuticals

- Sonic Healthcare and IPN Medical Centres

- The Australian Marketing Institute

- WWF

- HubSpot

- ReThink Commercial Investing

- Bank Of Sydney

- BMW and Mini Australia

- Mortgage Choice

- NobleOak Insurance

- The University of Newcastle

- VibeCatch Finland

- Dettol

Current position (1)

Founder, Creative Director & Brand Comms Expert

Melotti Content Media

Degrees (2)
Bachelor of Commerce and Marketing, Marketing/Marketing Management
Macquarie University
2004 to 2007
Master Of Commercial Law
Macquarie University
2009 to 2010

Presentations

Presentations (3)
Solving the Marketing Personalisation Paradox in an AI Era.

AI will never replace humans. If anything (and quite paradoxically), it highlights all the human aspects of marketing.

As it becomes easier for marketers to publish generic content with AI, it becomes more difficult for customers to resonate with this content. That’s because they are looking for something more – which can only be addressed by solving The Personalisation Paradox (or the search for customised experiences in marketing amidst the rise of AI).

In this presentation, I will cover the advent of AI, its exciting possibilities and the ethical concerns associated with its use in marketing. Ultimately, this session will equip businesses with the way to solve the Personalisation Paradox by building an effective AI-human marketing strategy.

This session is for marketers who want to take advantage of AI, rather than be threatened by it, as we shape the future of marketing.

ChatGPT Masterclass: Discover the power of ChatGPT in Marketing

In today's dynamic marketing landscape, ChatGPT stands out as a game-changer, offering businesses unparalleled opportunities to leverage generative AI.

Yet, navigating this ever-evolving platform can be challenging and sometimes overwhelming, especially for marketers.

To help, I've prepared this masterclass to demystify ChatGPT and transform your approach to marketing and empower you with practical confidence.

In this interactive and engaging workshop, I'll guide you to:
- Understand the ChatGPT's core principles and theories
- Learn strategies to maximise ChatGPT's potential
- Engage in practical exercises to build your skills
- Discover the key tools that will aid your journey with AI
- Develop the right mindset and approaches to ensure marketing success with this powerful AI tool

10 Attributes To Create A Distinct Brand

Join me for an invigorating session designed to empower your brand's journey to success!

A brand that stands out is a MUST! That's why I'm thrilled to invite you to my dynamic event: "10 Attributes To Create A Distinct Brand".

Discover the top 10 brand strategies that drive smart businesses to success and unlock the key to differentiation in a crowded digital marketplace. With all my passion and enthusiasm, I will guide you through an exhilarating exploration of top-tier brands, revealing the secrets behind their resilience and impact.

Join me for this energising session to:
- Explore the secrets behind successful brands.
- Assess your brand's top 10 attributes and develop strategies to enhance them.
- Gain the confidence and skills needed to take control of your brand's destiny.
- Make your brand shine brighter than ever before!

Past talks (1)
Solving the Marketing Personalisation Paradox in an AI Era.
Intrigue MadTech Summit
Melbourne, Sydney & Brisbane
May 29, 2024
  • All (2)
  • Videos
  • Photos (1)
  • Slides (1)
This speaker hasn't uploaded any videos yet.
"Solving the Marketing Personalisation Paradox in an AI Era" by Christopher Melotti
This speaker hasn't uploaded any one sheet yet.
This speaker hasn't uploaded any press information yet.

Books & Articles (6)

Are You Proud Of What Your Brand Is Saying To The People Who Matter?​
2022
Why Bother With Marketing In Business?
2024
The 10 "C"s Of A Strong Brand
"Copywriter-AI Sandwich" Model: The Ideal Approach To Optimising AI For Content Creation
Overcome today's "Attention Paradox" With Long-Form Infographic Blog Articles
3 Pillars Of Customer-Centric Brand Growth

Expertise (14)

PR & Communications
Media & Marketing
Business
Leadership
Corporate Identity AI Ethics Content Marketing Marketing marketing innovation ChatGPT Prompting Brand Communications Sales Branding Thought Leadership
Recommendations
Why choose me? 

With my marketing expertise and engaging style, I empower you with insights you can actually apply.

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