Andrea Edwards, The Digital Conversationalist, is a communications evangelist and expert in content marketing, social leadership, personal branding and employee advocacy. Working with brands to help them understand why they must embrace the voice of their employees, Andrea knows that this is how you transform business today - from the inside out. Empowered employees who are social leaders and content creators in their own right, delight customers, enjoy more exciting careers opportunities, are more engaged and loyal to their employers, are externally focused and better connected within their industries, and through the collective power of their voice, drive business growth and attract the best talent.
A globally award-winning B2B communications professional with more than 20 years’ experience, Andrea is a content marketing strategy pioneer, blogger, writer, and trainer/coach for businesses and professionals around the world. A regular speaker at industry events discussing and sharing on content marketing, social leadership and personal branding, Andrea works with the world’s largest companies on the transformation needed within to maximize business growth in our digital age.
Andrea has deep experience in the technology sector, and has worked in defence, aerospace, government, travel & tourism, HR, the environment, professional services, healthcare, marketing services, market research, financial services, insurance, engineering, manufacturing, and even the brewing industry!
A blogger for more than a decade, Andrea is a social media evangelist, considered a B2B content marketing and social media influencer, and she is a travel junkie who’s had the privilege to work around the world – across Europe, the US, ANZ and Asia.
Andrea is currently the Chairman of the Asia Content Marketing Association (ACMA). You can find Andrea here www.andreatedwards.com.
“Andrea is the best Personal Branding and Content Marketing mentor I've had the fortune to work with. Wherever she goes, she empowers.”
Nishan Weerasinghe, CMO, IBM Systems for Cloud
“Andrea understands content and what to do with it better than anyone and her strategic, common sense and realistic approach on all things ‘social’ is a breath of fresh air. Above all else, she’s a communications professional who knows how to have an impact and be effective over the long term. Andrea is a very positive and generous person with a genuine passion for what she does. She’s terrific.”
David Cook, Global Communications Director at GE
“I’m a leader in social selling for a social media company. I need to invest more in my digital reputation to aide career and team sales.”
Stewart Lee, Head of Mid-Market Sales, SE Asia, LinkedIn
