Brian Fanzo

Your marketing success isn’t determined by you (the brand); it’s determined by your customers. Contrary to popular belief, customers don’t have a short attention span... they just have no time or patience for crappy content.

In order to reach your customers in the ways and places they prefer, you must create marketing from their perspective. This program teaches how to think like your ideal customer – and connect your story to their story.

By engaging with customers where they are today, and listening to where they will be tomorrow, you will also uncover who [and what] influences them.

In today’s world, you can no longer expect customers to come to you… you must learn new ways to connect with them where they are.

In this program, individuals and companies will learn how to:

Change your marketing from talking at your customers to talking with them
Turn customers into fans and fans into influencers
Empower user-generated content, influencer marketing, and employee advocacy
Ident

Brian was the first government contractor to brief the Joint Chiefs of Staff at the Pentagon and not wear a suit and tie. The result of his presentation (on recruiting government employees) sparked a conversation around the importance of conformity versus empowering people for success. He paved the way for positive change in the toughest, regulated environment.

Everyone gets excited about new trends and technologies, but successful adoption of new ideas requires a culture that enables and supports change.

In this program, individuals and companies will learn how to:

Create a culture that teaches self-awareness at every level
Empower your employees to know what they don’t know
Understand the motivational drivers of your employees and team members
Uncover strengths and weaknesses to identify the right leader for the right project
Recognize employees who are digitally connected versus digitally unplugged
Foster cross-generational collaboration that connects change and community,