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  1. Home
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  3. Brenda Bence
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Brenda Bence

Certified Global Speaking Professional
Brand Development Associates International
Country or state 
Singapore
Available to 
Global
Fee 
Languages 
English
Volunteer
Yes

Personal Details

Bio

As a Certified Global Speaking Professional and Certified Executive Coach, Brenda is in demand across six continents as an engaging and humorous speaker. Uniquely combining leadership and branding, she helps audience members strengthen both their self-leadership and their leadership of others.

With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for Fortune 100 companies like Procter & Gamble and Bristol-Myers Squibb where she was a senior executive responsible for businesses across four continents and 50 countries.

In 2002, Brenda left the corporate world and founded her own company, Brand Development Associates International ("BDA"). Now doing business across 40 countries and six continents, BDA clients include companies such as Abbott, Credit Suisse, Danone, Deloitte, KFC, Kraft, Lilly, Mattel, Microsoft, Pizza Hut, Radisson, Sheraton Hotels, Standard Chartered Bank, UBS, U.S. Department of State, and the Young Presidents Organization, to name a few.

in 2017, Brenda was ranked among the World's Top 30 Coaching Professionals and among the World's Top 30 Branding Gurus.

An avid writer, Brenda is the author of 11 award-winning books. As a columnist on leadership, branding, and coaching, Brenda's articles have been featured in more than 400 media outlets across the world including Reader's Digest, Financial Times, Investor's Business Daily, Entrepreneur Magazine, SmartMoney, TheStreet.com, and The Los Angeles Times. With her approachable and engaging sense of humor, Brenda is a popular guest on radio and television shows.

Brenda sits on boards of both public and private companies as well as not-for-profit organizations. Having traveled to over 90 countries, Brenda enjoys studying foreign languages, and is a keen Mahjong player.

Current position (1)

Certified Global Speaking Professional

Brand Development Associates International

Achievements (2)
World's Top 30 Coaching Professionals for 2017-GlobalGurus
World's Top 30 Brand Professionals for 2017-GlobalGurus.org
Degrees (2)
MBA, General Management
Harvard Business School
1988 to 1990
BA, English and French
Nebraska Wesleyan University
1978 to 1982

Presentations

Presentations (3)
“The Choice” – The Simple Yet Powerful Mindset Shift to Help Leaders Achieve the Results They Desire

In this interactive, eye-opening program, Brenda Bence, Certified Senior Executive Coach and Harvard MBA, reveals the most damaging behaviors that she regularly sees in the workplace – the same behaviors that consistently hold otherwise-successful leaders back. There is one common thread that unites all of these behaviors: They are related to the art – and the science – of leading others.

Through her successful coaching practice, Brenda has worked with more than 700 senior leaders from over 60 nationalities and across 70 different industries. In this program, Brenda shares simple yet powerful tips, tools, and techniques that you can apply immediately to get better results and achieve greater productivity from the people you lead, while motivating and inspiring them at the same time.

Would You Want to Work for YOU™?

Why do some individuals continue to excel in an organization and others don’t? The answer isn’t necessarily because they have the most experience or the most education. The truth is: You’re more likely to be selected for higher-level positions based on how well others perceive, think, and feel about “YOU™”- the Trademarked YOU. The art – and science – of leadership personal branding is what keeps successful individuals moving up the ladder.

Master the Brand Called YOU™
Workshops (1)
Leading YOU™ The power of SELF-LEADERSHIP to build your executive brand and drive career success
2 hours
(View workshop agenda)

The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.

Past talks (12)
“The Choice” – a simple yet powerful mindset shift to help leaders achieve the results they desire
APAC 2017 Coaching Conference
Bangkok
December 31, 2016
Coaching for Greater Success - Critical Steps to Inspire Your Mentees and Influence Change
CampVision-UBS
Singapore
December 31, 2016
Would YOU Want to Work for YOU™?
Global Investment Bank
Singapore
December 31, 2015
Power of the Ross Brand
ROSS-an Aviagen brand-60th Years of Success-Asia Conference
Singapore
December 31, 2015
TeamMates: Master the Brand Called YOU
Teammates - 25th Anniversary Program
USA
December 31, 2015
Master The Brand Called YOU™
Kreston Global Conference
Rio de Janeiro, Brazil
December 31, 2014
How to Build Your Individual Brand as a Health Care Professional and Achieve Greater Personal and Career Success
American Academy of Optometry Annual Conference
Los Angeles, USA
December 31, 2013
Leadership Personal Branding
Arvato 3PL Value Creation Asia Summit
Singapore
December 31, 2013
Would You Want to Work with YOU? How to build an executive leadership brand that inspires loyalty and drives employee performance
HR Summit
Singapore
December 31, 2013
Would You Want to Work with YOU? Proven Strategies to Help Project Leaders Motivate and Inspire Others To Get More Done, Faster
Project Management Institute
Singapoe
December 31, 2012
Trademarked YOU™ - as a CFA Charter-holder
CFA Institute – Global Conference
Singapore
December 31, 2012
Master the Trademarked YOU™ - Create and Communicate Your Leadership Personal Brand for Greater Success
Kenexa China - Conference
Shanghai, China
December 31, 2009
  • All (2)
  • Videos
  • Photos (1)
  • Press information (1)
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Brenda Bence Bio

Books & Articles (12)

Leading YOU™
Global Insight Communications, LLC,
2016
Would You Want to Work for YOU™?
Global Insight Communications, LLC
Master the Brand Called YOU™
Global Insight Communications, LLC
Smarter Branding Without Breaking the Bank
Global Insight Communications, LLC
How to Avoid Saying “Yes” When You Really Want to Say “No”— Self-Leadership Challenge #11
Self-Leadership Challenge #10: Tough Decision-Making Made Easy
The 15 Most Important Characteristics of Executive Presence
The Top 10 Reasons Why Leaders Should Celebrate Wins
Do You Need a Brand as a Leader?
What Does It Mean to Be a Great “Self-Leader”
Nelson Mandela's Leadership Personal Branding Principles
Would You Want to Work for YOU?

Expertise (10)

Leadership
Business
Leadership Leadership Branding Leadership Coaching Skills Branding Executive Coaching Personal Branding Executive Presence Motivational

Awards & certifications (3)

CSP Global
Global Speakers Federation
CSP
Professional Speakers Australia/Asia Professional Speakers Singapore
Honorary Doctor of Laws
Nebraska Wesleyan University
Recommendations
Sandrine Provoost's picture
Sandrine
Provoost
Organizational Psychologist I Change Expert
Vertical Breakthrough PTE.LTD.
1 Audience
Show More
Why choose me? 

Transforming Careers and Lives Through the Power of Leadership Branding

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