Brad Federman

Leading for the Future: The tried and true traditional corporate model is becoming irrelevant. Influential leaders using a hierarchy chased a singular vision utilizing a command and control approach to organizational management. Today, we experience rapid change with an intense pace of work, connected continuously with little to no downtime, when products, services, and business models can become obsolete overnight, and competition includes new and old from anywhere on the globe. Add to that a workforce with new values across multiple generations and diversity as we have never seen before. Traditional leaders need to retire…not apply. To succeed in this environment leaders must learn the six key secrets to success in the new leadership frontier.

Rebounding: Solving Customer Problems: To provide real service you must add something which cannot be bought or measured with money, or resolved with logic; it must be felt. The most significant driver of loyalty are the customer interactions with you. That becomes even more relevant when there is a problem. Providing excellent service is easy when everything is going well. Rebounding is the hard skill that makes the difference. “Life is not measured by the number of breaths we take, but by the moments that take our breath away.” - George Carlin. How are you creating those moments?

Be the Difference Maker! Everything matters. Regardless of the undertaking, everything you do has an impact and contributes to other’s lives. Trust your intuition. Remember no job or task is unimportant. Big or small, everything makes a difference! Each minute of every day has the potential to change a life in some way. Are you taking advantage of those moments? Learn the key ingredients it takes to be a difference maker.

Resilience: Becoming Mentally Tough: Being mentally tough is all about how the best become better. Do you have the capacity to recover quickly from difficulties? Are you able to spring back quickly? Resilience is that priceless quality that helps some people who are knocked down by life and to come back stronger than ever. Highly competitive athletes have it. Some military personnel possess it. Once you know how to define it, you can build and develop that mental toughness in yourself.

Live Your Brand Promise: Your “brand” is what your others think of when they hear your brand name. That opinion of your company is built on their customer experience, and that experience is built on your brand promise and how well you live it. What is your brand promise? Do you live it every day? Companies and individuals live and die by their brand. Don’t allow your brand to be built by accident. Learn the key to creating the reputation you want.