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  1. Home
  2. Find a speaker
  3. Aseel El-Baba
Aseel El-Baba's cover banner
Aseel El-Baba's picture

Aseel El-Baba

CEO
Holistic Optimal Wealth
Country or state 
Canada
Available to 
Global
City 
Toronto
Fee 
Languages 
Arabic,
English
Volunteer
Yes

Personal Details

Bio

I am a former award winning Financial Planner, the first Financial Therapist in Toronto. I completed my training in a 5 years Psychotherapy program and have a trauma informed approach in order to support my clients in tackling the mental health aspects while pursuing financial wellbeing. . I am on a mission to fill the gaps in our financial services industry by addressing the emotions, thoughts, and beliefs around money.

My practice offers an opportunity for economic healing and financial empowerment.

I also co-founded Mindfulness and Money, a community approach to democratize Financial Therapy and offer a safe space for members to explore, learn, heal and connect while improving their relationship with money. Our program won an Award at the Canadian Women Gala and has been supported through sponsors like Interac, RBC, CPP and IFIC.

Current position (2)

CEO

Holistic Optimal Wealth

Co-Founder

Mindfulness and Money

Achievements (1)
Canadian Women Entreprenuer
Degrees (2)
Business and Ecnomics
York University
2007 to 2011
Psychotherapy
Gestalt Institute
2017 to 2022

Presentations

Presentations (3)
Date Your Money

This workshop is a fun way to explore what is traditionally a hard and emotional topic. Aseel's style is engaging and educational, leaving the audience more informed, inspired and uplifted. In this workshop, attendees learn how to build a secure relationship with money by understanding their attachment style and how it shows up in their finances.

The audience will leave with:
- Understand their current attachment style
- Gain awareness on how it shows up in their finances
- Get resourced with powerful tips and tools to build a secure relationship with money

Attachment theory focuses on relationships and bonds (particularly long-term) between people, including those between a parent and child and between romantic partners. It is a psychological explanation for how the emotional bonds and relationships between people are developed. With this framework in mind, it is fascinating to see how these patterns show

Money Mindset

Money is one of the most stressful topics we experience in our lives. How we think and feel about money has a big impact on our ability to achieve financial health. Therefore, addressing our financial challenges requires a holistic approach that is beyond the numbers.

In this workshop, Aseel introduces the attendees to the importance of cultivating a healthy money mindset. The attitude that we have about our finances drives how we make key financial decisions every day. Aseel will share 3 important mindset shifts that we can immediately use to create better financial habits and experiences.

Money Monsters

In this workshop, Aseel will be addressing this taboo in a fun way by introducing you to your very own Money Monster.

These archetypes are created to help you explore the dysfunctional parts of your relationship with money in a way that feels welcoming and lighthearted. Regardless of your financial situation, we all deal with monsters that sabotage our relationship with money.

Understanding our money trauma can help reduce our shame and guilt with our irrational money behaviors, as we make some space for compassion and healing.

Aseel will also provide you with some tips to walk away with to start developing healthy habits to foster financial health.

What to expect:
Identify your own money monster
Bring awareness to your dysfunctional money behaviours
Tips and tools to cope and overcome your financial challenges

Workshops (1)
Money Monsters
90 minutes
(View workshop agenda)

Money! Yikes – that is a stressful topic that cripples most people. In this keynote, Aseel will be addressing this taboo in a fun way by introducing you to your very own Money Monster.

Past talks (2)
Your Financial Identity
TIFF Imagine Summit
Toronto
March 9, 2023
Money Mindset
Canfit Pro
Toronto
August 18, 2023
  • All (2)
  • Videos
  • Photos
  • Slides (1)
  • Press information (1)
This speaker hasn't uploaded any videos yet.
This speaker hasn't uploaded any photos yet.
Cultivating financial confidence: Navigating financial wellbeing with Reni the Resource
This speaker hasn't uploaded any one sheet yet.
Connecting Gender and Culture in Financial Experience - Moolala

Books & Articles (1)

A Money Shame Story

Expertise (22)

Financial services
Health & Well-being
Business
Financial Therapy Financial Empowerment Money Mindset Mindfulness and money Behavioral Finance Gestalt Therapy Group Therapy Money and Love Money and Kids Money Coach Money Money Issues money and mindset Money Management Money Stories Positive money habits Empowering Financial Freedom Mindfulness Mental health

Clients

American University Of Cairo
Mohawk College
Global Change-maker Conference
CBC
CTV
Interac
TMU
Mount Allison University
TIFF Summit Conference

Awards & certifications (1)

Women’s Health and Wellbeing Award
Canadian Women Entrepreneur Gala
2022
Recommendations
Why choose me? 

I'm a trauma informed Financial Therapist specializing in Financial Wellness and Mental Health.

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