I'm a futures designer, researcher, and strategist, working at the intersection of Ethnographic Research, Strategic Foresight, and Design for Transformation. I analyse long-term trends and market forces to identify socioeconomic shifts, emerging behaviours and unmet human needs to uncover future pockets of value creation. I collaborate with teams and leaders to translate these insights into organizational visions, strategies, concepts, and experiences, to lead with purpose and impact.
