Ana Santos

I design user-centered experiences & optimize conversion rates while I try to make the web a better place. I specialize in UX consultancy services ranging from research through design to strategy.

I have theoretical knowledge and experience in the following: User research, expert reviews & heuristic evaluations, cognitive science, competitors analysis, surveys implementation, data analysis (quantitative, qualitative and observational), personas & user stories, user flows, journey maps, sitemaps & IA, organization structure, wireframes, interaction flows, style guides, low fidelity and high fidelity mock ups, interactive prototypes, A/B testing.