A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital brand growth, Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products’ online sales within 18 months, and establishing many lifestyle brands in the marketplace, from OOBE Brand to Ariat, KEEN Footwear to Xterra Wetsuits. He’s also re-platformed many websites to be industry-leading sites, such as Chrome Industries, Hlaska, Nau, and more — even earning an Honoree Webby Award in the process for Best Practices along the way for Speck. His ability to massage the work of copywriters and art directors into a cohesive style and tone, and then mix it with the right audience and add a dash of sales is why Entrepreneur magazine once said of him, “[he has] made a career of growing online sales.”
Kyle first cut his teeth in design, having designed and/or re-designed some notable brands in the cycling and outdoor space, including Carmichael Training Systems and Retül alongside with leading the redesign of some publications, including Inside Triathlon and SKI Racing magazines.
Having this varied background, combined with his digital, branding, and e-commerce acumen, lends itself to why clients love having Kyle’s head on their brands. From brand strategy and growth to awareness, engagement, and conversions to sales, there’s not much he hasn’t seen and helped brands achieve.
Kyle and his wife Jerushah have six wonderful children that range from age seven to 20.
