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  1. Home
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  3. Jaylan Azer
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Jaylan Azer

Assistant Professor of Marketing
University of Glasgow
Country or state 
United Kingdom
Available to 
Europe,
North America,
...
City 
Glasgow
Fee 
Languages 
English,
Arabic,
...
Volunteer
Yes

Personal Details

Bio

Dr Jaylan Azer is an enthusiastic speaker who is so passionate about training and skills development. In addition to the professional experience, she also enjoys positively changing someone's life or perception in workshops &/ or seminars. She has both the industrial and the academic experience which allows her to enrich her keynote speech with interesting practice-based experience and make it easy to keep the interest of the audience. She has been invited as a keynote speaker to the Scottish Government events held by Holyrood Magazine in Edinburgh. This is in addition to her international presence in conferences and events held in various parts of the world such as France, Italy, Sweden, Singapore, Australia and Egypt.

Current position (3)

Assistant Professor of Marketing

University of Glasgow

Lecturer in Marketing

University of Edinburgh Napier

Assistant Vice President

Credit Agricole Bank

Degrees (2)
PhD in Marketing
University of Strathclyde
2015 to 2018
MBA in Marketing Management
Cardiff Metropolitan University
2013 to 2014

Presentations

Past talks (8)
Drivers and Forms of Negative Customer Engagement Behaviour in Online Reviews
5th Naples forum on Service
Sorrento, Italy
June 6, 2017
The Impact of Negatively-valenced Influencing Behavior
10th SERVSIG-AMA conference
Paris, France
June 12, 2018
Identifying Customer Influencer Value in Social Media Platforms
Frontiers in Service AMA conference
Singapore
July 17, 2019
The Impact of Non-customers with High Degrees of Influence in Social Networks
16th QUIS symposium on advancing service research and practice
Karlstad, Sweden.
June 5, 2019
Actor Engagement: The Impact of Network Structures and Level of Connectedness’,
23rd AMS World Marketing Congress
Brisbane, Australia
July 13, 2020
Visual Customer Engagement Behaviors in Online Networks
11th SERVSIG - American Marketing Association (AMA)
Brisbane, Australia
July 8, 2020
Customers’ influencer value in social networks: Challenges and Benefits
The Scottish Holyrood Magazine Social Media Communication public event
Edinburgh, UK
February 26, 2019
Forms and triggers of negative customer engagement behaviour in digital contexts
The Scottish Holyrood Magazine Digital Communication public event
Edinburgh, UK
October 23, 2018
  • All (1)
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  • Photos (1)
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Books & Articles (2)

Azer, J. and Alexander, M. J. (2018) Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, 29(3), pp. 468-490.
Azer, J. (2015) Facebook from socializing to advertising: an empirical study on the effect of Facebook as an advertising tool in Egypt. African Journal of Business Management, 9(24), pp. 796-813

Expertise (13)

Media & Marketing
PR & Communications
Technology
Business
Skills & Trades
Social Media Artificial Intelligence Negative online reviews B2C Digital Marketing Agile Banking Retailing Art of Communication Emotional and Social Intelligence
Recommendations
Why choose me? 

I am a charismatic expert with 10 years professional experience in training and public speaking

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