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  1. Home
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  3. James Williams
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James Williams

Strategy Controller
Sky UK
Country or state 
United Kingdom
Available to 
Global
City 
London
Fee 
Languages 
English
Volunteer
Yes

Personal Details

Bio

James is a father of two daughters, a husband and a successful endurance athlete. He thrives on pushing his mind and his body past its ‘limits’.

James recently attempted to break a world record in May 2019. He attempted to run more than 800 miles in 9 days... James ultimately failed, but achieved huge things in the process of training for it. Including winning 100 mile and 100k races, marathons, half marathons, 10k’s and 5k’s.

He uses these experiences and his approach of setting big, fat goals to inspire his audience to push themselves to set, and achieve, huge goals themselves.

Despite numerous successes, James is a self-proclaimed, and proud, failure. Because if there isn't the possibility of failing, then you are not pushing yourself hard enough.

James has also worked in Strategy roles at Sky for 8 years. And he applies the techniques from his running success to achieve professional and personal goals.

Current position (1)

Strategy Controller

Sky UK

Achievements (3)
100 Mile Run Race Winner

In October 2018, I beat a field of over 200 other runners in the Autumn 100 mile race. This was only my second every 100 mile race, having come 4th in my first 100 mile race just a few months previously.

My time of 15 hours, 19 minutes was a personal best of more than 3 hours.

100KM Race Winner

In July 2018, I came first in my first every 100km race. I led from very nearly the start in heat of over 30 degrees celsius.

And I put my victory down to two things: 1) Setting a huge goal and 2) creating a robust plan to achieve that goal

Running Almost 400 Miles in 4 Days

In May 2019, I tried to try to break a world record - running more than 800 miles in 9 days.

This included months of meticulous planning, waking up at 4am to run marathons before work and lots of sacrifice.

Ultimately, I failed, but I am framing that in a positive way to take on my next challenge

Degrees (1)
Marketing
Bournemouth University
2006 to 2010

Presentations

Presentations (2)
Your Big Goals Aren't Big Enough

Most people have goals and dreams. But are they big enough?

I believe that people need to set big, fat, almost unachievable goals in order for them to achieve anything truly brilliant.

If everyone else is aiming for the moon, you should be aiming for the stars.

In this talk I inspire others to take their goals and dreams and stretch them much further than they'd ever believed they could achieve

Framing Failure in A Positive Way

I'm a failure. And I'm proud of it.

If you are doing something which has little chance of failure, then it probably has very little chance of changing the world.

Failure should be embraced, celebrated and, most importantly, learnt from in order to improve for next time.

I've got multiple examples of failure, including quite public ones. But if I wasn't aiming for those huge dreams, then I wouldn't have achieved things that I have done - Winning 100 mile, 100km, marathons, half-marathons, 10k's and 5k's. As well as completing 4 Ironman triathlons and many more triathlons.

  • All (1)
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  • One sheet (1)
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James Williams - Endurance Athlete - Speaker Profile
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Expertise (8)

Sport & Hobbies
Health & Well-being
Goal Achieving goals embracing failure Failure Ultrarunning Distance running

Clients

Sky Uk
Saucony UK
National Running Show UK
Hotham Primary School
Recommendations
Why choose me? 

I have achieved huge things in my running career, including winning 5km to 100 mile races

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