Jim Hume

Most companies instinctively head down a familiar path — one that compels growth and expansion above all else.

Even though his company, Phire Group, had a stellar reputation and growth curve, Jim Hume was headed down this same path: forsaking purpose for growth and inevitably compromising quality for the sake of scalability. In short, he was crafting a replica of every other marketing agency in existence. Then came a harsh wake-up call.

On a walk in the woods with his wife and three young children, Jim’s legs simply stopped working. After neurologists, MRIs, and several tests, doctors were quick with their diagnosis: multiple sclerosis. It is in these moments when everything is assessed, prioritized, and reconfigured, and Jim created a new business plan built around purpose over profits. Now seven years after his MS diagnosis, Jim has transformed his company to focus on intentional purpose over mindless growth.