Cydney Peyton Walton

Personal Details

Bio

Cydney Peyton Walton is a speaker, visiting professor and career professional with almost 15 years experience in Marketing, Communications, and Sales Support. She is currently the Director of Marketing Communications at DISYS where she oversees Marketing, DemandGen and Business Capture operations including digital marketing, print media, internal communications and competitive proposal submissions.

In addition to her role at DISYS, she co-owner of Syndeo, LLC – a consulting firm that offers Growth and Development Marketing services to small and medium non-profits and businesses.

Cydney has a Bachelors degree in Communication and Marketing, and a Masters in Communication Management from the University of Southern California.

Her belief in the power of marketing to connect and create memorable brand experiences has led her into roles as mentor, consultant, and guest lecturer. Also in her spare time, Cydney serves as a Board member at DC Bilingual Public Charter School in Washington, DC where she helped develop the school's communication, marketing, PR and fundraising strategy.

Degrees (1)

Master of Communication Studies

University of Southern California

2012 to 2014

Presentations

Presentations (4)

Worth Its Weight in Gold: Determine ROI on Your Marketing Dollars

Discuss which parts of the sales journey marketing teams can realistically be expected to impact and will examine the direct and indirect ways marketing contributes to growth. It will then help attendees translate key marketing fundamentals to performance metrics that leaders understand and support.

Play Well With Others: Create More and Better Leads with Sales on your team

Research shows when marketing and sales are aligned, campaign performance metrics rise and sales cycles shorten. Learn to generate more and better leads through your digital campaigns by bringing Sales into your campaign planning process to create laser-focused messaging, content that sticks, and leads that convert.

MMMMMME First: INTEGRATED MARKETING COMMUNICATIONS FOR SMALL & MEDIUM BUSINESSES

Uncover the keys to Marketing - Mission - Messaging - Media - Money - Measurement - Ethics to learn how to integrate communication into your existing marketing plan. Save time and money. Build a plan that establishes objectives, considers cost and measures to ensure strategic alignment and campaign success.

Redefining Value: Converting Sales Differentiators to Powerful Messaging

Stop talking "features" to your clients and start talking "benefits." Customers don't buy solar-powered chargers, they buy the freedom to roam free without cords and wires. Understand how to make emotional appeals to buyer behaviors through targeted marketing messaging.