Bob Mackowski | SpeakerHub

Personal Details

Bio

Hi guys! I'm Bob Mackowski, a visual marketing speaker and professional photographer based in North Carolina. I serve the Mid-Atlantic as well as the rest of the United States. I've been a photographer professionally since 2010 and a speaker since 2013.

Small businesses need visual marketing through photos and videos to help market their products and services. They need their visuals to look good. I teach them how to make that happen.

Did you know that 92% of marketers believe that visual content is important to their marketing? As I like to say in my classes: You can't get 92% of people to agree on anything. You can't get 92% of people to agree that North Carolina IS A STATE, but you can get 92% of people to agree on visual marketing.

Current position (1)

Photographer/Speaker

Open Aperture Photography

Degrees (1)

BA - Communication Studies

California University of Pennsylvania

2001 to 2004

Presentations

Presentations (7)

Business Photography for Non-Photographers

You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.

Video Marketing Sells: An Intro to Video Marketing

93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.

Video Marketing Sells: From Concept to Completion

Ready to finally tackle video marketing? In this one class, we’ll cover everything, from brainstorming your content and writing a script, to shooting your own footage, to editing it all together into a polished, professional-looking video. You’ll learn how to plan your ideas, grab attention with strong hooks, and edit in a way that your video actually keeps people watching. By the end, you’ll understand the whole process—concept to completion—and have the confidence to create videos that work for you instead of collecting digital dust. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to create these videos for yourself.

DIY Food & Product Photography

Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

Content Marketing: What’s Working Now

Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

30-Day Online Marketing Makeover

There are so many places online for potential customers to find you: Google, your website, social media, and more. Make sure they can find your business and that they like what they see. Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape. This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

Harnessing the Facebook Algorithm

The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

Past talks (2)

I teach for 20+ NC Small Business Centers per year

In-Person Classes/Webinars

North Carolina

30-Day Online Marketing Makeover

IBIE

Las Vegas, NV

September 17, 2022