Lan Nguyen Chaplin, Ph.D., is a Full Professor at Northwestern University. She earned her Ph.D. in marketing from the University of Minnesota and her B.A. in neuroscience with a concentration in behavioral medicine from the University of Pennsylvania.
Professor Nguyen Chaplin is a global expert in education, branding, marketing, psychology, child development and professional development, with 25 years of experience as a speaker. She has given ~3,000 presentations to a combined audience of 140,000 in person attendees and countless virtual attendees. She serves as a Boston Consulting Group Brighthouse Luminary, advising on various branding related projects.
She has taught Introduction to Marketing, Brand Management and Consumer Behavior in North America, Europe, Asia, and Australia. She was named one of the Top 50 Undergraduate Business Professors in the world by Poets & Quants in 2018. She also won one of the most prestigious awards in consumer research— the Best Article award from the Journal of Consumer Research (for her work on materialism across generations).
Her work blends theoretical depth with practical relevance. She publishes in one of the most influential publications worldwide (Science), top-tier academic journals (e.g., Journal of Consumer Research and Child Development), and the most widely read publication that bridges the gap between academic research and business practice (Harvard Business Review). Additionally, her research has garnered attention from global media outlets, including TIME, Forbes, Fortune, The New York Times, and MSN, highlighting her influence across industries, disciplines, and consumer segments. Together, her diverse publication record and global media attention highlight her trailblazing work in making complex academic concepts accessible to business leaders, policymakers, educators, parents and consumers.
Professor Nguyen Chaplin is the youngest of 14 children from a Vietnamese refugee family. When she was a child, she was so shy, she hid her voice from the world. Today she is a highly sought-after global consultant and speaker, on a mission to use her knowledge and influence to empower others, inspire change and foster inclusivity in various sectors. Her expertise fuses a unique combination of cutting-edge insights into critical societal issues related to workplace experiences, children's consumer behavior, branding, and well-being in the digital age. Her consultancy work leverages research to create actionable strategies that drive transformative change.
Website: www.lanchaplin.com
