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  1. Home
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  3. George Woodard
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George Woodard

Marketing Operations Specialist
eLsqrd Media Group
Country or state 
United States (Texas)
Available to 
Europe,
North America
City 
Houston
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes
Timezone 
America/Chicago

Personal Details

Bio

George Woodard is a data-driven Marketing Operations Specialist who has excelled at transforming marketing technology for global media companies, large enterprises, and mission-driven nonprofits from a daily headache into reliable growth and revenue systems.

Over his decade-plus career, he has consistently delivered remarkable results, including 2,300% increase in sales, contributing to over $20 million in new client revenue, and building, managing, and supporting over 3,000 websites and counting.

He is a proud two-time HBCU alumnus from Alabama A&M University, where he studied Business Administration with a Concentration in Information Systems during his undergrad tenure and Computer Science in his graduate studies. He is also a Certified WordPress Developer, Certified Digital Business Consultant, WordPress WordCamp speaker, SBA Small Business Trainer, Certified AI Consultant, and a Certified Conversion Optimization Specialist.

When not at work, he is running behind his active twin daughters, enjoying a cooking class, traveling with his wife, fixing something around the house, or relaxing with a cigar.

Current position (1)

Marketing Operations Specialist

eLsqrd Media Group

Degrees (2)
B.S. Business Administration
Alabama A&M University
2003 to 2008
M.S. Computer Science
Alabama A&M University
2014 to 2017

Presentations

Presentations (3)
The Business Website Blueprint

Having a website that attracts customers and boosts your business is essential. Your website should elevate your brand, drive awareness, and amplify your leads. A good website acts as your business card and strongly reflects how you do business. Whether building your website or contracting with a third-party vendor, register now and walk away with key elements for a successful website.

Highlights:
-Planning, designing, developing, and launching your website
-Boosting your brand with compelling content
-Building strategies to enhance your online presence
-Converting website visitors to invaluable leads to drive growth

This session is intended for new business owners who want to learn the basics of creating a dynamic website and for existing business owners who want to redesign their websites with more modern tools and techniques.

5 Ways to Use Data Research to Optimize Your Website

Qualitative research is crucial in website optimization as it provides insight into your ideal client's motivations, objections, emotional friction points, and questions regarding your product or service. In this workshop, we'll go through the 5 most important qualitative research methods that one would use for website optimization. You'll understand how to use each technique and actionable advice to help you get off to a good start.

5 ways to Align Your Landing Page Conversions with Your Audience’s Awareness Level

Ensuring your landing page content matches your audience's awareness level is crucial to Landing Page Optimization. Misalignment between these two factors is a common and dangerous pitfall.

In this workshop, you’ll learn about the 5 Levels of Customer Awareness and the appropriate content for each level. We will also examine how the price and complexity of your conversion goal affect your audience's decision-making process.

Topics covered:

-How the awareness level affects decision-making
-What content is appropriate for different awareness levels
-Why misalignment between awareness level and landing page content hurts conversion
-How the complexity, price, and commitment level of the conversion goal affect decision-making

Workshops (4)
How to Build a High-Converting Lead Generation System | Houston Center SBDC
2 hours
(View workshop agenda)

During this session we will walk you through a step-by-step blueprint for creating an automated lead generation system that works even while you are sleeping. We’ll share practical strategies to identify your ideal customer's pain points and craft solutions that will resonate with them. Register now and find out how to have a consistent and automated flow of qualified leads.

Hands On Workshop: Build an AI-powered Ideal Client Profile model
90 minutes
(View workshop agenda)

Learn how to build a dynamic ICP model with real signals, and use AI to build marketing campaigns that turns your audience into warm leads.

Hands On Workshop: Build an AI-powered Buyer Intelligence Agent to read your audience's mind
90 minutes
(View workshop agenda)

Your Ideal Clients are already telling you what matters. This hands on workshop will show you how to take live feedback, use AI to understand their buying signals at scale, and turn it into mind-reading messaging, content, and campaigns.

Optimized for AI Search with AEO & GEO
2 hours
(View workshop agenda)

AI has changed the way people research online with more and more turning to AI systems like ChatGPT instead. The question then becomes how do you show up, stand out, and win?

Upcoming events (1)
The AI in Marketing Playbook for Growth Leaders
The AI in Marketing Playbook for Growth Leaders
Birmingham, AL
January 31, 2026
Past talks (4)
The Business Website Blueprint 101
Houston Center SBDC Trainer Series
Houston Center SBDC
August 22, 2024
How To Build A High-Converting Lead Generation System
Houston Center SBDC Trainer Series
Houston Center SBDC
April 8, 2025
Live Webinar - Building Your Business Website 101: Everything You Need To Know To Get Started
Houston Center SBDC Trainer Series
Houston Center SBDC
November 19, 2025
Live Webinar - Marketing Your Website For Maximum Results In 2026
Houston Center SBDC Trainer Series
Houston Center SBDC
January 7, 2026
  • All (9)
  • Videos (4)
  • Photos
  • Slides (5)
5 Ways to Align Your Landing Page Conversions with Your Audience Awareness Level
Website Conversion Rate Optimization Playbook Webinar [REPLAY]
Creating a Content Generation Machine: Generating Content on Demand
Persuasive Copywriting Tactics 101: Learning how to speak your audience's language
This speaker hasn't uploaded any photos yet.
WCUS 2022 - Build Your Social Media Posting Application with WordPress and Zapier
5 Ways to Align Your Landing Page Conversions with Your Audience Awareness Level
5 Golden SEO Mistakes to Avoid and How to Fix Them
Persuasive Copywriting Tactics 101: Learning how to speak your audience's language
Navigating Google Analytics: A Beginner's Guide for Non-Techies [REPLAY]
This speaker hasn't uploaded any one sheet yet.
This speaker hasn't uploaded any press information yet.

Expertise (20)

Technology
Media & Marketing
Social & Political
Business
B2B lead gen strategies Sales Funnels ABM Content and Email Marketing Artificial Intelligence for Marketing Conversion Rate Optimisation Landing Page Optimization Growth Marketing Digital Analytics SEO Account Based Marketing WordPress Web Design technical SEO Search Engine Optimizaiton AI in Marketing

Clients

Clearspan Communications
NUSO Cloud
Circadia
INC Nautical
Memorial Heights TIRZ
Montrose Redevelopment Authority
Alabama A&M University
Old Sixth Ward Redevelopment Authority
Gateway Commercial Real Estate
JRS Electric
Recommendations
Why choose me? 

10+ years, 3,000+ websites, $20M in client revenue, 98% satisfaction rate on workshop evaluations

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