Whitney Martin

As a measurement strategist, Whitney’s passion and expertise lies in the field of surveys and assessments. A self-professed “data nerd,” Whitney has a Master’s degree in the area of Human Resources Measurement and Evaluation and has conducted extensive research on the predictive validity of various hiring assessment strategies.

Thanks to over a decade functioning as a “vendor-agnostic” consultant, Whitney provides a unique perspective on the broad landscape of the testing and assessment industry. She is a firm believer that there are no one-size-fits-all “best” products, and that tools and vendors should be selected based on their ability to solve a specific problem. She spends much of her time studying the available tools in the marketplace, scrutinizing the science, and analyzing the strengths, weaknesses, and appropriate uses for each.

Whitney has been a highly rated speaker at several National HR Conferences and has authored articles on assessments for several books and publications, including Harvard Business Review. She is a member of the Society for Industrial & Organizational Psychology (SIOP) and has two decades of experience working in the assessment industry.