Melodie van der Baan’s journey began as a distributor and independent retailer, where she developed a unique understanding of the intricate dance between supply and demand. This hands-on experience unveiled the complexities of inventory management, motivating her to pioneer solutions that bridge the gap between online and offline retailers and drive industry-wide progress. Van der Baan recognized the crippling impact of unsold inventory on profitability, spurring her evolution from distributor to tech innovator.
Early on in her career, van der Baan’s ingenuity earned her the distinguished title of winner in the Fast Company & Mercedes-Benz Drive Your Business Forward contest, underscoring her position as an innovator of unparalleled merit. With an entrepreneurial spirit that knows no bounds, Her remarkable journey has been spotlighted in Forbes, Apparel News, Inc Magazine, Yahoo!Finance, US News, MarketWatch and Insider.
Melodie's insights extend beyond the boardroom. Her pragmatic approach and clear communication resonate in industry discussions on esteemed platforms like Shoptalk and podcasts such as Rethink Retail, Retail Wire, Category Visionaries, Management One and Owwll. Melodie's profound insights into the retail space position her as a trailblazer who not only understands but anticipates the needs of brands, retailers, and customers alike.
Melodie's expertise isn't confined to technology; she excels in acquiring Small and Medium Businesses (SMBs) through effective go-to-market strategies. Her fast growing startup Max Retail empowers SMBs to navigate the competitive retail landscape, transforming obstacles into stepping stones for growth.
