Bart Burggraaf | SpeakerHub

Personal Details

Bio

Bart is a Partner at MediaGroup Worldwide, an international marketing agency working with clients in a diverse set of industries across Europe and Asia, to transform their digital marketing approach.

With over 20 years of experience in global digital marketing, strategic planning and execution, Bart oversees SEO, client strategy, new business and staffing for the agency.

Before his role at MediaGroup, he managed global marketing campaigns at Citibank’s Margin FX business and coordinated online marketing activities for Saxo Bank.

Bart has lived in 7 countries over the years, but is originally Dutch.

Current position (1)

Partner

MediaGroup Worldwide

Degrees (3)

Marketing

Amsterdam University of Applied Sciences

2003 to 2007

Marketing courses

Newcastle University

2006 to 2007

Marketing

Marketing Week Mini MBA with Mark Ritson

2019

Presentations

Presentations (3)

Your obsession with tracking is wrong

Many digital professionals spend their days justifying their work by using tracking information that is, at best, misleading and, at worst, completely wrong.

In this session, Bart Burggraaf, Partner at MediaGroup Worldwide, discusses the pitfalls of digital marketing tracking, how we got into this mess and what to do about it (hint: it involves statistical analysis!).

Key takeaways:

1. Understanding what the tracking data REALLY tells you.

2. Understanding how we got to the point that we are tracking all the wrong things.

3. Understanding how to get reliable, accurate data that measures actual incremental business.

Navigating growth: crafting effective marketing strategies for trading companies

In this presentation, Bart outlines how trading companies should think about marketing and growth strategies nowadays.

By adopting a customer-centric approach, Bart walks you through the entire marketing process, including research, segmentation, targeting, positioning and advertising.

Gain a deep understanding of how to deliver a marketing message that resonates with your target audience, fostering incremental growth for your trading business.

Key takeaways:

1. Understanding how to build an effective marketing strategy for your trading business.

2. Understanding what mistakes to avoid.

3. Understanding key marketing challenges in the trading industry and how to overcome them.

How to build awareness and sales in China with SEO

SEO is one of the most important, and least utilized tactics for sales growth.

In a wide-reaching presentation, working through on-site SEO, off-site SEO, and content optimization, Bart deeply delves into the many factors that can influence SEO performance in China, which differs significantly from Western practices, mainly focusing on the needs of mature companies.

Key takeaways:

1. Chinese Search Engine market share.

2. Differences between Chinese and Western SEO.

3. How to get started with SEO in China.

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Books & Articles (2)

The Future is NOT Tracking

How to build awareness and sales in China with SEO

Expertise (27)

Media & Marketing