Robert Lopez | SpeakerHub

Personal Details

Bio

My name is Robert Lopez, I am currently the General Manager - CX, Brand & Innovation at Norths Collective, a profit-for-purpose dynamic hospitality group encompassing eleven businesses and growing. I have a double bachelor degree in business and computer science as well as my Masters of Business Administration. I have been with Norths Collective since 2012 and have over 26 years experience in Marketing and innovation. Since 2018 I have been leading a digital and data transformation journey at Norths Collective, using the latest technologies to help us drive a single source of customer truth, become smarter with our data and drive a much stronger hyper-personalised, omnichannel marketing strategy for the organisation. We are five years into this journey and the results to date have been extremely strong. I have spoken on stages around Australia as well as at Dreamforce in San Francisco, one of the biggest tech conferences in the world. As a former stand-up-comedian I love getting on the stage and engaging with an audience of any size, truly showing my passion for all things marketing, CX and innovation while helping Organisations truly understand the power of a well structured digital transformation strategy.

Current position (1)

GM - CX, Brand & Innovation

Norths Collective

Degrees (3)

Business

Australian Catholic University

2003 to 2007

Information Systems

Australian Catholic University

2003 to 2007

Master of Business Administration

Australian Institute of Business

2017 to 2018

Presentations

Presentations (4)

Ethical Personalisation

Discuss the need to ensure Organisations understand the significance of having an ethical strategy around how they use their data to personalise at every digital touchpoint for their customers. As Australia moves to introduce new privacy laws there is no better time than now for companies to bring this to the top if their priority list.

Using First-Party Data to maximise loyalty and engagement

This presentation takes the audience through our Digital Transformation journey in a practical, relatable and understandable way. As we move closer to a cookie-less future there is no better time to focus on this area. The presentation is structured as follows:
- Developing a Digital Transformation Vision
- Developing SMART objectives
- Understanding the four types of data
- Developing a centralised single source of customer truth
- Personalising at every digital touch point
- Using automation to deliver efficiencies across the business
- Five tips for a successful Digital Transformation Strategy

The Marketing Department - From a cost centre to change leaders

Historically Organisations have viewed the marketing department as a cost centre, purely an expense beast on the P&L. Here I talk about how I have worked to change that mentality within my Organisation by taking all stakeholders on our Marketing led Digital Transformation Journey to help shift their mentality to view us as change leaders in the Organisation.

Proving ROI in Digital Transformation

Companies spend alot of time, money and resources on their digital transformation strategy but how do you prove the ROI on this journey. I take the audience through ‘Project ROI’ - our bespoke strategy to help present to stakeholders our ROI at all levels including campaign, venue and digital transformation. I share our hierarchical structure of this strategy to help answer what is the hardest question for all digital marketers “How can I prove ROI?”

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Expertise (9)

Technology

Media & Marketing

Clients

Salesforce

The Customer Show

Customer Contact Week