I'm a Brand Consultant, Writer, Artist, and Intuitive Medium.
I have spent the last 13 years helping brands and companies of all sizes and industries to discover, define, and document their brand, find their big story, tell it, and sell it. I am a strategist, an educator, and a creator.
I am the end-consumer advocate and believe in profiling consumers and audiences beyond their demographics. I'm a remote work advocate and a big supporter of an asynchronous, flexible future of work.
I care about brand and content strategy because I care about how language is used, how work gets done, how money gets spent, and how people feel about themselves and each other through it all. Communications is a facet of business that impacts lifestyles, perceptions, biases, interactions, and emotions -- and that makes it important.
Advertising and brand content shape our world, inform our culture, mingle with our art, and punctuate the eras of humanity, It matters.
I care about diversity, inclusion, accessibility, advocacy for neurodivergent or disabled employees and customers, active anti-racism, and protections for our planet. I care about using marketing and storytelling to make the world better, not just to make some asshole some money.
When I'm not developing strategy, I write copy and create content, do some illustration on the side, and I read tarot.
