She

YI Huang

Marketing and Sales Executive

Smoore

Country or state

United Kingdom

Available to

Global

City

London

Fee

Languages

Chinese,

English

Volunteer

Yes

Timezone

Europe/London

Personal Details

Bio

I'm a social media marketer with global experience in Europe & China. I'm specialised in helping European and North American brands to do marketing in the Chinese market.

Current position (1)

Marketing and Sales Executive

Smoore

Degrees (2)

Applied Linguistics

University College London

2021 to 2022

Chinese-English Translation

The Chinese University of Hong Kong, Shenzhen

2017 to 2021

Presentations

Presentations (4)

1. Marketing in China: Xiaohongshu

In this session, we will talk about how this lifestyle-focused platform, Xiaohongshu, blends e-commerce with community-driven content, and why it’s a must for brands targeting younger, trend-conscious consumers.

2. Marketing in China: Bilibili

In this session, we'll dive into the dynamic world of Bilibili, one of China’s fastest-growing video-sharing platforms and a favorite among Gen-Z and millennial audiences. This interactive workshop is designed to help marketers and businesses unlock the potential of Bilibili as a powerful marketing channel.

3. Marketing in China: Douyin

In this session, we'll talk about the secrets to creating engaging, short-form video campaigns that resonate with China's creative and entertainment-hungry users. And we'll compare the differences and similarities between Douyin and its overseas version, Tik Tok.

4. Marketing in China: Weixin (Wechat)

Beyond messaging—what other functions does this instant messaging App have? We'll discuss personalized marketing, loyalty programs, and seamless e-commerce integration on Weixin.

All (2)
Videos
Photos (1)
One sheet (1)

This speaker hasn't uploaded any videos yet.

KOL Marketing on Xiaohongshu

This speaker hasn't uploaded any slides yet.

This speaker hasn't uploaded any press information yet.

Expertise (16)

Media & Marketing

PR & Communications

Business

Reviews

Testimonials (2)

Yi's workshop was incredibly informative and helpful! I’ve always heard about Bilibili, but now I feel confident about using it for my business targeting at Get Z in China. The tips on content creation and community engagement were spot on. Thank you for such an wonderful session!
Shirley
I'm trying to expand my accessories businese from Japan to China, and Xiaohongshu is a must-have marketing tool. I’ve struggled to engage with my taget customers, but this workshop made me realize how to optimise content and promotion budget use. The case studies were super helpful too.
Tatsuki

Why choose me?

I'm a digital marketer with global experience in Europe & China, I aim to help brands enter China.