Weslee Trout

Weslee has over a decade of experience in digital marketing, experience design, innovation and digital transformation. His primary focus is analyzing, refining and implementing digital strategies that create better experiences.

Weslee previously led innovation enablement and digital delivery for a leading financial services company in the Philippines, and its Regional IT Delivery Center. In these roles, he spearheaded the conceptualization and development of the company’s first digital investment product tailored for parents to save for their kids’ education, as well as other transformational projects focused on creating better user experiences in the Philippines and across Asia. He worked with a team of around 30 software engineers, designers, QA and CX specialists to ensure the digital platforms not only generate business value but meet the customers’ wants and needs.

Throughout his career, Weslee has worked with dozens of startups, digital agencies, and medium-sized businesses to develop digital and content strategies, optimize customer experiences and generate business value and ROI through digital channels. He frequently speaks at conferences and leads workshops and seminars on digital strategy, customer experience, innovation and operational transformation.