Wendy Coulter | SpeakerHub

Personal Details

Bio

Wendy Coulter is a business leader, award-winning brand strategist, and champion for women business owners. As the Founder and CEO of Hummingbird Creative Group, she brings over 25 years of experience helping businesses clarify their brand positioning, communicate their value, and grow revenue through intentional marketing and design.

Inspired by a childhood surrounded by entrepreneurial spirit, Wendy launched Hummingbird in 1995 to help other businesses take flight. Today, she continues to guide clients with bold strategy, personal insight, and a creative mindset that shifts brand equity from the founder to the business itself by enhancing scalability and longevity.

Wendy is a frequent speaker on branding, leadership, and business growth, and has been featured in leading publications, podcasts, and panels across industries.

Current position (2)

CEO/President

Hummingbird Creative Group, Inc.

President

NC Women Business Owners Hall of Fame

Achievements (5)

Founded Hummingbird Creative Group

Started the agency in 1995 to help brands grow through strategic clarity and creative execution.

Launched NC Women Business Owners Hall of Fame

Founded in 2018 to recognize the contributions of North Carolina’s most impactful women founders.

Chair of Cary Chamber of Commerce (Past)

Led regional advocacy and engagement for local business growth.

Speaker at 50+ Business & Leadership Events

Keynotes, workshops, and panels for national and regional business groups.

Branding Advisor to Hundreds of Small Businesses

Personally consulted with hundreds of founders and CEOs to build brand equity.

Degrees (1)

Bachelors of Environmental Design in Architecture

NC State University

1989 to 1993

Presentations

Presentations (4)

Build Your Brand, Build Your Value

Wendy Coulter is a dynamic, engaging speaker who blends real-world brand strategy expertise with inspiring entrepreneurial insights. This signature keynote is ideal for business owners, executive teams, and women’s leadership audiences.

Topics Covered:

Brand Strategy & Storytelling

Leadership & Vision for Business Growth

Marketing During Crisis & Change

Entrepreneurship & Building Brand Value

Wendy has delivered this keynote and related workshops for organizations such as NAWBO, Cary Chamber of Commerce, NC Biotechnology Center, Enterprising Women Conference, NC Executive Roundtable, and many others across the Southeast.
“Build Your Brand, Build Your Value” continues to be a crowd favorite for its actionable takeaways and motivational tone.

I Think I Can… No, I KNOW I Can

Based on her personal story of business trials and
tribulations, this talk is an inspirational presentation
about succeeding in business no matter what. From
starting a business at age 24 in an industry she had
never worked in, overcoming serious financial problems,
and taking a lot of discouragement from close mentors,
to managing through human resource nightmares and
pursuing a business partnership after 20 years, Wendy
talks about the importance of perseverance to the
success of any business.

Branding to Build Business Value

This practical and insightful session explores how branding is not just about visuals—it’s about building real, measurable business value. Wendy shares frameworks and case studies that help audiences understand how to shift brand equity from the owner to the business entity. Ideal for leadership teams, B2B marketers, and growth-focused business owners.

Marketing During Crisis & Change

Originally developed during times of market uncertainty, this talk helps businesses refocus their marketing strategy during economic shifts, leadership transitions, or other critical changes. Wendy provides tactical advice for navigating disruption while strengthening your brand, message, and audience connection.

Past talks (1)

I Think I Can... I Think I Can... I Know I Can

SCORE Mentors

Raleigh, NC

June 25, 2019

All (3)
Videos
Photos (1)
Slides (1)
One sheet (1)

This speaker hasn't uploaded any videos yet.

Wendy Coulter, President of Hummingbird Creative Group Live Presentation

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Books & Articles (2)

Redesign Your 9-to-5: Advice and Strategies from 50 of the World’s Most Ambitious Business Owners and Entrepreneurs

2020

Women-Owned Businesses Increasing in NC Despite Adversity

Expertise (10)

Clients

NAWBO

Cary Chamber of Commerce

NC Biotechnology Center

Enterprising Women Conference

NC Executive Roundtable

NC Nursery & Landscape Association – Green & Growin’

Marbles Kids Museum

Phoenix Commercial Properties

WRALTechWire / Women’s PitchFest

Triangle AMA High Five Conference

Raleigh SCORE

United Arts Council

Awards & certifications (7)

Woman to KNOW in North Carolina

KNOW Women

2025

Women of Western Wake

Cary Magazine

2025

National Woman Business Owner of the Year – Top 3 Finalist

NAWBO National

2023

Enterprising Women of the Year Award

Enterprising Women Magazine

2020

Inductee – NC Women Business Owners Hall of Fame

North Carolina Women Business Owners Hall of Fame

2020

Woman Business Owner of the Year

NAWBO Greater Raleigh

2019

Top 50 Entrepreneur

Business Leader Magazine

2010

Reviews

Testimonials (3)

Wendy’s events are always incredible—I learn so much every time, whether it’s about branding or small business ownership. Her energy, deep knowledge, and ability to engage the audience truly set her apart, and I always walk away inspired with fresh ideas for my own business. I’ve partnered with Wendy on workshops before, and not only do her presentations draw bigger crowds, but she also makes everything more fun and easier for me—I love working with her.
Joe Novara
Wendy Coulter is a phenomenal speaker and leader—her energy, enthusiasm, and ability to engage an audience are unmatched. She her team at Hummingbird truly feel like an extension of your company, delivering award-winning creative work while also supporting culture. Beyond that, Wendy is a passionate advocate for women and rising professionals, and her community impact through her nonprofit is just incredible.
Jenny Weibolt
Wendy Coulter, CEO of Hummingbird Creative Group and founder of the NC Women Business Owners Hall of Fame, is a true force for good in the business community. With over 30 years of success building Hummingbird, Wendy brings unmatched expertise in turning a vision into reality. Her deep knowledge of brand strategy and storytelling shines through in the continued success of her firm and the businesses she helps. Beyond her professional accomplishments, Wendy is generous with her time and talent—always eager to lift up those around her through mentoring, speaking engagements, and panel participation. We’ve been incredibly fortunate to have Wendy contribute to multiple programs and major events at the Women’s Business Center of NC. Her willingness to share her strategies, experience, and insights has made a lasting impact on the entrepreneurs we serve.
Erica Vazquez
Verified

Why choose me?

Wendy shares a unique, impactful perspective of the challenges of entrepreneurship that touches all.