Valerie Jennings, founder of Jennings Social Media & MarTech (JSMM), is an award-winning digital marketing leader known for pioneering AI-powered strategies and redefining modern marketing approaches. Since launching JSMM in 2003 at the age of 24, Valerie has embraced innovation, from early adoption of social media to leading a global, women-led remote team. Her strategic vision prioritizes flexibility and remote work, long before it became mainstream. Despite a corporate push towards in-office work, Valerie’s commitment to adaptability resulted in a 42% revenue boost in 2023 and continued growth through 2025. Her model of remote-first operations attracts top talent and broadens service capabilities.
In 2025, Valerie launched Under the Brand, a bold video podcast in which she interviews visionary founders, tech innovators and creative disruptors about the strategies, AI tools and brand decisions driving business impact.
Under Valerie’s leadership, JSMM has established client relationships averaging six years, with some spanning over 15—a testament to long-term growth and client satisfaction. Her strategic foresight and dedication to innovation solidifies JSMM as a trusted partner.
Valerie’s contributions to the marketing industry have earned her numerous accolades, including:
- 2024 Stevie Women in Business Award Finalist – Most Innovative Woman of the Year in Advertising, Marketing & PR
- 2024 TITAN Women in Business Gold Winner – Innovative Marketing Executive of the Year
- 2024 Cynopsis Top Women in Media – Industry Leaders
- Inc. Magazine 2024 Power Partner – Recognizing JSMM’s trusted agency performance
A certified AI practitioner through Coursera under Dr. Andrew Ng, Valerie is also a sought-after national speaker on AI and digital transformation. She has presented at prestigious events such as the Digital Summit and the Midwest Digital Marketing Conference. Her passion for AI integration is evident in her strategic vision:
“At Jennings Social Media & MarTech, we’re using platforms like Qwoted for AI-driven PR pitching, Scalenut for generative AI SEO, and Agency Analytics for real-time performance reporting. These tools don’t just make our work faster, but they make it smarter. We’ve also turned underperforming campaigns into market leaders by analyzing AI data to refine creative direction, build custom persona-driven messaging, and help eliminate the guesswork. AI has become our superpower, and these innovations are what drive our passion forward.”
Valerie currently serves as chair of the Miami Beach Chamber of Commerce Tourism and Hospitality Council and leads a global team headquartered in Overland Park, Kansas, with satellite offices in Miami Beach, Florida, and Irvine, California. She is a certified member of the National Women’s Business Owner Council (NWBOC.org), reflecting her dedication to empowering women in business.
