Tracey Davis

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you:

Learn the difference between automated messages and autoresponder campaigns
Decide where autoresponders can help you do better marketing communications
Understand key actions that trigger emails to be sent
Identify what steps to take to design effective autoresponder campaigns

This live, guided demonstratio n on the tools and features inside Constant Contact’s Toolkit. In this time-efficient, highly practical session, you will learn the basics so you can get going with your own marketing. The session will cover:

Setting up your Constant Contact account
Review of Campaign Templates available
Creating a campaign and editing the template
Branding your campaigns with your logo, colors and photos
Contacts and how to import your email lists
Getting new subscribers by adding sign-up boxes to your website and emails
Reports, Tracking and interpreting your results

We will cover:
Why someone should join your contact list and what’s in it for them
How to ask people to join your list "face-to-face"
How to use social media to grow your list
How to grow your list on your website or blog
How to use print material to get people to sign up
How to use events to help grow your list
How to use incentives and giveaways to grow your list

When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.

Are you asking: can Instagram really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with Instagram. In this seminar and workshop, we’ll take a look at Instagram and discuss the benefits of using the platform, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your Instagram activity is working. After a short lecture, we will dive into the product and get started using Instagram for your business!

Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.

In this presentation, you'll get a basic overview of how Hootsuite works and how it can benefit your business. It's more than just a way to schedule your social media posts!