Tony Gnau | SpeakerHub

Personal Details

Current position (1)

Founder & Chief Storytelling Officer

T60 Productions

Degrees (1)

Broadcast Journalism

University of Southern California

1991 to 1995

Bio

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Video Marketing Expert

Hello. My name is Tony Gnau, and I'm the author of the Amazon #1 Bestseller "Lights, Camera, Action." I'm also the Founder and Chief Storytelling Officer at T60 Productions.

After spending a decade as a TV news reporter, I know how to connect with a live audience. My energy and insights result in happy and engaged event attendees.

I have written over 700 blog posts on video marketing, and continue to do so for both T60’s blog as well as other sites relating to the PR and marketing world. Google things like "video production cost" or "low cost video" and you'll find me there.

I have created videos for the likes of United Airlines, Walgreen’s, US Bank, Goose Island Beer Company, CommonSpirit Health, as well as NBA All-Stars Dwyane Wade and Chris Bosh just to name a few.

Finally, I'm a former college football player (University of Southern California Trojans), Star Wars geek, and a devoted husband and father.

Bio #2

Presentations

Presentations (4)

In an AI World, Humans Rule: using video to capture hearts and earns trust

You’re working hard to create videos. Strategy, data, and AI all play their part. There’s just one thing you’re forgetting.

The humans.

Who’s going to be in the video? What stories will they tell?

Do it right… earn trust.

Do it wrong, and… click. The viewer leaves.

3x Emmy winner Tony Gnau talks about why your humans are so important to video, how to find them, and the ways they can help you achieve your communication goals.

While AI is getting better and better at creating videos, it’s still the humans who make them work.

In this session you will learn:

Video isn’t about facts and figures, it’s about emotion.

Including people with bright, likable personalities influences how your audience thinks of your company/organization.

How to spot these people around your work environment and allow them to make your videos shine.

Video for Content Marketing: How-to layer video throughout your marketing ecosystem

Video marketing continues to rise in popularity, and more and more businesses are jumping onboard. The problem? Many companies under-utilize this terrific tactic. Tony Gnau is a three-time Emmy Award winner, as well as the Founder and Chief Storytelling Office at T60 Productions. He'll talk about the types of videos you should be producing, and how to use them throughout your inbound marketing campaigns.

Takeaways
-Video isn’t about facts and figures, it’s about emotion.
-The three core videos you need to get started (about us, testimonials, product/service videos)
-Layer videos throughout your marketing funnel and website

Allowing Candidates to Peek Behind the Curtain: creating a good first impression using video

In a world where job candidates can go online to learn about your company before they ever reach out to you, it’s critical to put your best digital foot forward. And one of the best ways to do it… video.
Tony Gnau is a three-time Emmy Award winner, as well as the Founder and Chief Storytelling Office at T60 Productions. He'll talk about the types of videos you should be producing to get the best candidates to apply to your company.

Takeaways
-Video content isn’t about facts and figures, it’s about emotion
-The three core videos you need to get started (about us, testimonials, corporate culture videos)
-Layer videos throughout your marketing funnel and website, a single “Videos” page isn’t good enough

Ultimate Video Marketing Case Study: how I sold my family's crappy Mazda Protegé

Video marketing is growing more and more important. The problem is if you skip a step, you probably aren't getting the most out of the content. Tony Gnau is an Emmy award-winner and the Founder and Chief Storytelling Officer at T60 Productions. He's produced videos for the likes of United Airlines, Walgreen's, and NBA legend Dwyane Wade. So when he needed to sell his family car, he put all his marketing experience to the test! Tony will walk you through this case study step-by-step. From his marketing plan to creating the video to how he promoted it. It's a story that will apply to B2C and B2B marketers alike. He'll show you exactly how he sold his family's crappy Mazda Protegé.
Takeaways
- Always focus on your audience.
- Video isn't about facts and figures. Video is about emotion.
- Properly promoting your videos will help ensure their success.

Past talks (12)

Multiple presentations over the years

Content Marketing World

Cleveland, OH

Baiting the Hook: using video storytelling to build trust and help make sales

Content Jam

Chicago, IL

Video Marketing Panel

Midwest Digital Marketing Conference

St. Louis, MO

October 9, 2018

Video for Content Marketing: How-to layer video throughout your marketing ecosystem